Performance Marketing Manager developing performance marketing strategies and media buying for deepImmo's real estate platform. Collaborating with teams for effective campaign implementation.
Responsibilities
Design and build a complete performance marketing setup (strategy, funnels, tracking, testing processes)
Create and scale paid campaigns (Meta, Google, TikTok, native, etc.)
Develop complete funnels (Cold → Warm → Hot), including landing pages, creatives, retargeting sequences and lead nurturing
Implement and optimize a measurement & tracking framework (pixels, server-side tracking, GA4, Tag Manager, UTM structure)
Continuously analyze and optimize all funnel stages
Strategic media buying with a strong focus on scaling, profitability and testing roadmaps
Collaborate with Design/Creative, Product & Sales to develop high-performing ads and conversion flows
Establish internal processes for growth, reporting and learning loops
Ownership of budget planning, forecasting and performance targets 🎯
Requirements
Several years of experience in performance marketing and media buying
Solid understanding of customer journeys, funnel mechanics and conversion optimization
Proven experience independently creating and scaling paid strategies
Analytical mindset and confident handling of KPIs (CPL, CAC, ROAS, LTV, etc.)
Technical understanding of tracking, integrations and marketing tools
Experience building landing pages (e.g., Webflow) is a plus
Proactive, solution-oriented and structured working style
Good German and English skills
Benefits
EGYM Wellpass: Train at over 6,000 sports and wellness facilities across Germany — from gyms and yoga to spas. deepImmo covers half of the cost.
Drinks & snacks: Coffee, soft drinks, water, energy drinks and small snacks — we take care of the basics so you can focus on your ideas.
Prime location & top equipment: Modern office in the heart of Munich with everything you need to work productively and efficiently, whether on-site or remote.
Flexible work: We trust our people and promote responsibility. Hybrid working is possible to suit you and your team.
Startup spirit & real impact: You’re not just one of many — you help shape what we do. We celebrate ideas, initiative and impact.
Team events & offsites: From afterworks and offsites in Mallorca to spontaneous lunches — we consciously make time for genuine team spirit.
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