On - site Customer Success Manager for Rezilient making healthcare more accessible. Driving member engagement and managing partnerships with local health system in Raleigh.
About the role
- CRM Specialist responsible for key CRM journeys and strategic marketing campaigns at DC Thomson. Engaging customers through data-led initiatives to enhance retention and monetisation strategies.
Responsibilities
- Working closely with the Head of CRM / CRM Manager, take ownership of campaign and journey management from planning content, creating and maintaining data selections and segments, through to testing, deployment and post-campaign analysis.
- Own the end-to-end delivery and optimisation of designated CRM journeys (such as onboarding, winback etc) and campaigns to grow digital subscription (monetisation strategies) across DCT brands.
- Ownership of testing and optimisation plans, designing and running A/B tests, sharing results and insights, and using learnings to improve future campaigns and journey performance.
- Lead the delivery of new CRM initiatives within designated workstreams, including email, push and on-site messaging, while contributing ideas and recommendations to the wider CRM roadmap.
- Work with Product teams to identify opportunities to use data, automation, triggers and personalisation to improve existing customer journeys and create new CRM communications that increase engagement, retention and revenue.
- Lead with personalisation, using advanced segmentation, dynamic content and journey logic to deliver relevant and sophisticated customer experiences.
- Work closely with the Data Science & Insights team to set up experiments, monitor KPIs, analyse performance, identify opportunities for improvement, and recommend actions to improve engagement, retention and revenue.
- Present campaign and journey performance, insights and recommendations to the wider business and relevant stakeholders.
- QA campaigns and journeys created by others in the team, helping to maintain high standards of accuracy, customer experience and best practice.
- Help define and embed CRM best practice across planning, targeting, testing, reporting and deployment.
- Work cross-functionally with Product, Data Science, Marketing, Design and Customer Support to improve customer journeys and support key business initiatives.
Requirements
- Proven track record in CRM execution, with expertise in email marketing, automation, and customer lifecycle management using tools like Iterable, Braze, HubSpot, or similar.
- Strong knowledge of segmentation, automation and dynamic content personalisation, with experience of managing complex customer journeys.
- Intermediate HTML skills preferred.
- Commercially minded with strong campaign performance and reporting skills – comfortable monitoring KPIs, spotting trends, translating performance into insight, and making clear recommendations to improve results.
- Knowledge of key email fundamentals (spam compliance, deliverability, bounces etc).
- Strong experience in A/B testing, including test design, execution, analysis and application of learnings across campaigns and customer journeys.
- Creative mindset with an exceptional eye for detail and quality.
- Able to prioritise multiple tasks and work to tight deadlines whilst remaining calm under pressure.
- Motivated, strategic thinker with a proactive approach to identifying opportunities, optimising campaigns, and driving CRM innovation.
- Demonstrates flexibility and adapts to changing priorities across multiple brands.
- Able to build good relationships and work cross functionally, with excellent communication skills.
- Experience with reporting tools (Looker) useful but not essential.
- **Core Skills:** Customer Experience Evaluation, Marketing, Data Analytics, A/B Testing, Measurement, Automation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Customer Success Manager in Buy Side team at Mercell enhancing public procurement for public sector customers. Focus on building long - term relationships and driving value through effective use of Mercell solutions.
Customer Success Manager positioning suppliers to optimize public tendering processes with Mercell's solutions. Building strong customer relationships and enhancing value delivery through strategic guidance.
Hubspot Administrator at Worth AI managing CRM systems to enhance marketing and sales functions. Focused on data accuracy, user training, and automation within Hubspot platform.
Customer Success Manager ensuring satisfaction and growth for European B2B clients at Trustpair. Building relationships and driving product adoption in a hybrid environment.
Strategic Customer Success Manager managing high - value enterprise accounts at Trustpair. Leading client success initiatives for the North American market with AI - driven approaches in a hybrid environment.
Customer Success Manager at Proofpoint driving customer success and product adoption in a SaaS environment. Regularly engaging with customers for insights and strategic guidance to maximize effectiveness.
Provider Success Manager responsible for expanding healthcare provider partnerships for Counterpart Health's innovative primary care tool. Driving adoption and ensuring successful value - based care implementation.
Customer Success Manager at MySigrid ensuring client satisfaction and managing accounts. Building relationships, resolving issues, and promoting teamwork while maintaining a positive work environment.
Salesforce Architect defining and governing CRM architecture across the learner lifecycle at 2U. Overseeing Service Cloud and integrations to deliver scalable, secure student engagement.