Hybrid Principal CRM Architect – Salesforce

Posted 5 hours ago

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About the role

  • Salesforce Architect defining and governing CRM architecture across the learner lifecycle at 2U. Overseeing Service Cloud and integrations to deliver scalable, secure student engagement.

Responsibilities

  • Own and govern the Salesforce CRM architecture, including platform boundaries, customization strategy, integration standards, and scalability guardrails
  • Define the target-state architecture and oversee implementation of Salesforce Agentforce solutions
  • Translate complex business workflows into scalable, secure, and maintainable Salesforce technical solutions.
  • Design and implement intelligent agent systems tailored for Enrollment, Placement, Application, and Student Success teams.
  • Leverage Salesforce Data Cloud to create unified learner profiles and power AI-driven recommendations.
  • Integrate Einstein features (e.g., Next Best Action, Opportunity Scoring, Case Classification) into student support workflows.
  • Define architectural patterns and guardrails for productivity features such as Macros, Quick Text, automated emails, and GPA/activity-based triggers.
  • Act as the technical lead for coordination with SI and Salesforce, ensuring solution integrity, timely sign-offs, and delivery alignment throughout the entire project lifecycle.
  • Guide sprint demos, participate in gap analysis reviews, and validate user stories and change requests throughout the project lifecycle.
  • Ensure compliance with enterprise architecture, data privacy, and internal coding/configuration standards.
  • Provide technical leadership and mentorship to internal Salesforce admins, developers, and analysts.
  • Lead technical workshops, architecture reviews, and training sessions for internal teams and stakeholders.
  • Support training design and delivery in partnership with change management and end-user enablement teams.

Requirements

  • 15+ years in enterprise CRM platforms, with 8-10+ years operating as a Salesforce Technical / Solution Architect in large-scale environments.
  • Demonstrated ownership of Salesforce architecture decisions across multiple teams or programs (not limited to a single project or pod).
  • Hands-on architectural experience with Salesforce Service Cloud and production-grade Agentforce or advanced Service Cloud implementations.
  • Deep technical understanding of Omni-Channel routing, Einstein Bots, Voice, Service Cloud Voice or other IVR CTI integrations, and Live Chat.
  • Strong expertise and experience on integration patterns in Apex, Lightning Web Components (LWC), Salesforce APIs, and automation using Flow.
  • Proven experience designing and integrating with third-party systems (CTI, chatbots, LMS, etc.).
  • Familiarity with Salesforce data security models, permission sets, and role hierarchies.
  • Salesforce Application Architect or System Architect certification required.

Benefits

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

Job title

Principal CRM Architect – Salesforce

Job type

Experience level

Lead

Salary

$190,000 - $214,100 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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