Digital Marketing Analyst managing online campaigns and sales strategies for Cyrela in São Paulo. Collaborating with teams to optimize performance and conversions in real estate sector.
Responsibilities
Serve as point of contact with commercial, sales and partnership teams.
Liaise with advertising agencies.
Monitor and control budgets for initiatives and campaigns.
Prepare briefings and oversee creative assets.
Prepare internal presentations and sales team materials.
Interpret and analyze the performance of online media campaigns (Google, Meta, TikTok, etc.), identifying optimization opportunities and areas of attention.
Create and edit landing pages using Duda.co.
Track the lead journey and collaborate with teams such as CRM, content and sales to optimize conversion.
Collaborate with the team to evolve the WhatsApp strategy and other owned channels.
Requirements
Minimum of three years' experience in communication-related areas.
Intermediate Microsoft Office skills.
Bachelor's degree in Advertising, Marketing, Business Administration, or related communication fields.
Proficiency in platforms such as Google Ads, Meta Ads and TikTok Ads.
Experience with tools such as Looker Studio, GA4, UTMs and measurement/tracking.
Experience in the real estate market or in lead generation for complex sales.
Experience with Zapier and integrations.
Familiarity with landing page builders (Duda, RD Station, etc.).
Knowledge of copywriting and creative testing.
Benefits
Profit sharing (PLR).
Transportation allowance.
Meal allowance.
SulAmérica health plan with special conditions for you and your dependents.
SulAmérica dental plan.
Telemedicine with multiple specialties.
Wellhub.
Totalpass.
Life insurance.
Pet care benefits.
Birthday day off + gift voucher.
Postnatal baby allowance.
Newborn welcome kit (birth basket with baby essentials).
Extended marriage leave.
Extended paternity leave.
Psychological and social support channel (CuideCY).
Fresh fruit and coffee in the offices.
Vaccination campaign.
On-site quick massages.
Partnerships with sports facilities (soccer and beach tennis).
Payroll-deductible loans (conditions apply).
Discounts at universities and language schools.
Discount on the purchase of your new property (conditions apply).
Job title
Digital Marketing Analyst - Mid-Level (Performance)
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