Werkstudent in Event Management supporting administrative tasks and event organization at Messe Berlin. Assisting with customer relations in both German and English.
About the role
- Events Marketing Manager responsible for strategy, planning, and execution of national and regional trade shows. Collaborating with marketing, sales, and partners to ensure successful execution of events.
Responsibilities
- Own the end-to-end strategy and execution for assigned national and large regional trade shows and partner-hosted events
- Develop comprehensive trade show plans covering timelines, session strategy, speaker management, staffing models, and onsite run-of-show documentation
- Lead cross-functional trade show planning with Marketing, Sales, Product, A/V, IT, Platform Design, and external agencies
- Serve as onsite trade show lead, providing live support across registration, general sessions, breakouts, exhibitor areas, and virtual components
- Manage trade show platforms and technology, including registration, mobile apps, session streaming, and virtual/hybrid tools
- Oversee trade show vendor relationships and contracts
- Manage trade show budgets and forecasts
- Partner with demand generation and sales teams to drive trade show attendance and lead capture
- Build and manage trade show registration sites and communications in Cvent
- Evaluate trade show performance post-event
Requirements
- 2 or more years of experience in the event industry
- 1 or more years as an indirect supervisor or similar experience in trade show/event planning
- 1 or more years of experience with virtual solutions/platforms in meeting planning or similar technical experience
- Associate degree in business discipline or additional work experience typically equivalent to education
- Proficient in Excel, Word, PowerPoint, and Outlook
- Experience with Cvent, ExhibitDay, and/or other event management tools
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic life insurance
- 401(k) plan with employer match
- Flexible vacation and sick policy
- Twelve paid holidays
- Winter office closure between Christmas and New Year's
- Additional perks and benefits
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