Field Marketing Specialist part of Japan Field Marketing team at Stripe. Supporting B2B marketing initiatives across Startups, Commercial, and Enterprise customer segments.
Responsibilities
You'll be part of the Japan Field Marketing team, supporting cross-segment field marketing programs that span Startups, Commercial, and Enterprise customer segments.
As a Field Marketing Specialist, you will play a key role in program management, marketing operations support, and KPI tracking to ensure our field marketing initiatives run smoothly and deliver measurable results.
Working closely with sales teams, demand generation, and regional marketing peers, you will help drive high-quality leads, sales pipeline, and ultimately revenue growth across all segments in Japan.
Coordinate and execute field marketing programs across all customer segments (Startups, Commercial, Enterprise), ensuring timely delivery, cross-functional alignment, and consistent quality.
Support day-to-day marketing operations including campaign setup, lead management, list building, and CRM/marketing automation hygiene in partnership with the broader marketing operations team.
Build and maintain dashboards to track key field marketing metrics (leads, pipeline contribution, conversion rates, event ROI, etc.), and provide regular performance reports to stakeholders with actionable insights.
Support the planning and execution of virtual and in-person field events, third-party tradeshows, conferences, and meetups tailored to different customer segments.
Assist in executing multi-touch demand generation campaigns, including digital marketing, email marketing, and sales prospecting programs.
Help coordinate customer marketing activities such as case study production, customer testimonials, and speaking engagement logistics.
Identify opportunities to improve program workflows, operational efficiency, and reporting accuracy, contributing to scalable best practices across the APAC region.
Requirements
2–3 years of experience in B2B field marketing, marketing operations, or marketing program management.
Hands-on experience with program coordination and project management — ability to manage multiple workstreams simultaneously with attention to detail.
Familiarity with CRM tools (e.g., Salesforce) and/or marketing automation platforms (e.g., Marketo, HubSpot) for campaign tracking and lead management.
Experience building or maintaining dashboards and reports (e.g., Salesforce Reports, Tableau, Google Sheets/Excel) to track marketing KPIs.
Strong written and verbal communication skills in both Japanese (native level) and English (business level).
A collaborative mindset with the ability to work cross-functionally with sales, demand generation, and regional marketing teams.
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