Social Media and Communications Specialist for Mission Aviation Fellowship Canada enhancing digital storytelling through social media and content creation. Contributing to communications strategy and engaging audiences effectively.
About the role
- Senior Social Media Manager leading social media content strategies and execution for Pearpop. Responsible for managing campaigns across various platforms while driving audience engagement and brand growth.
Responsibilities
- Own and evolve the overarching organic and paid social media strategy across all platforms, ensuring alignment with brand and business goals.
- Lead pre- and post-production for social content, including concepting, scripting, shooting, editing, and publishing video and static assets.
- Execute day-to-day content creation on the ground, capturing real-time moments and timely content as they happen.
- Oversee content strategy, publishing cadence, and community management across TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts, as well as emerging platforms.
- Analyze performance and report on key social metrics, translating insights into actionable optimizations for growth, engagement, and conversion.
- Lead social media integration for major marketing campaigns, launches, and brand initiatives.
- Identify, test, and quickly execute relevant social trends while maintaining brand voice and campaign objectives.
- Write, edit, and approve compelling marketing copy across social posts, ads, campaigns, and product tagging.
- Manage and optimize paid social efforts in collaboration with internal stakeholders or external partners.
- Serve as a creative and strategic leader for junior team members, raising the bar for execution, storytelling, and performance.
Requirements
- Bachelor’s degree in Marketing, Journalism, Communications, or a related field (or equivalent experience).
- 5+ years of professional social media management experience, preferably in a fast-paced, content-driven environment.
- Demonstrated ability to operate as a hands-on creator—comfortable shooting, editing, and publishing content independently.
- Comfortable working with camera equipment, including setting up, operating, and troubleshooting gear for on-the-ground shoots.
- Deep expertise in best practices across TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts.
- Proven track record of building, scaling, and retaining social audiences through data-driven strategies.
- Professional experience managing or contributing to personal brands, creators, or talent-led accounts (a plus).
- Strong experience creating organic social video content; advanced editing skills a major plus.
- Experience working in a tech startup or high-growth startup environment (a plus).
- Familiarity with SEO/SEM, display advertising, email marketing, and paid social media marketing (a plus).
Benefits
- equity
- generous health and dental insurance
- 401(k)
- unlimited PTO
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