About the role

  • AI Native UX/UI Designer at Backcountry creating innovative customer experiences across the shopping journey. Collaborating with product and engineering to drive design excellence in eCommerce.

Responsibilities

  • Lead the creation and evolution of Backcountry's cross brand design system with a focus on clarity, scalability, and accessibility
  • Drive discovery with product and engineering by researching user needs, mapping journeys, and identifying opportunities
  • Design customer experiences across the full funnel including exploration, evaluation, purchase, and post purchase
  • Prototype quickly using AI native tools that support generative exploration, automated insights, and rapid iteration
  • Conduct and synthesize research through user interviews, testing, surveys, and behavioral analysis
  • Collaborate with engineering in a scrum environment to ensure high quality implementation and alignment from concept to launch
  • Partner with marketing to unify brand expression and improve consistency across campaigns and site experiences

Requirements

  • A strong portfolio demonstrating end to end product design, research depth, complex workflows, and refined craft
  • Expert level proficiency in Figma including component architecture, variants, and design system structure
  • Experience with qualitative and quantitative research methods and the ability to translate findings into actionable insights
  • Ability to design intuitive and intelligent AI powered experiences including adaptive UI and human in the loop patterns
  • Comfort working closely with engineers and product managers in an agile environment
  • Strong communication skills with the ability to explain design rationale to technical and non technical audiences
  • Fluency in AI assisted workflows including generative tools, automated heuristics checks, and rapid prototyping techniques

Benefits

  • Competitive compensation, comprehensive benefits, and gear discounts
  • A high autonomy environment that values strong thinking and measurable impact
  • Access to advanced AI tools that accelerate discovery and design iteration
  • The ability to shape the future of our design system across multiple brands
  • Visibility and collaboration with leaders across Product, Engineering, Marketing, and CX
  • A merit based culture that rewards initiative and quality

Job title

UX/UI Designer

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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