Managing Partner leading client portfolio in digital marketing agency. Driving sustainable growth and maximizing profitability for performance and search - led clients with senior stakeholder management.
About the role
- Managing Partner leading client leadership for a performance-led portfolio at Croud. Focusing on digital marketing and maximizing profitability, fostering client relationships.
Responsibilities
- Develop and maintain strong, long-term, mutually beneficial relationships with senior client stakeholders (C-suite or equivalent)
- Act as a senior strategic authority for performance- and search-led clients, translating specialist output into clear, commercial narratives for executive audiences
- Partner closely with senior search and performance leaders to challenge thinking, guide prioritisation and ensure paid search and SEO strategies align with wider business outcomes
- Proactively identify client needs and challenges, anticipating future requirements
- Lead and win client pitches and cross-sell opportunities within the Client Team, working closely with the wider triumvirate to ensure successful outcomes
- Deliver budget, revenue growth, profitability and client satisfaction across the portfolio in line with agreed commercial KPIs
- Act as the primary escalation point for all client issues, alongside the Exec sponsor
- Challenge client assumptions and provide confident strategic guidance on digital marketing strategy
- Drive client-centric solutions that deliver tangible business value
- Guide and mentor team members across the Client Team, including Planning Directors, Channel Strategy Directors, Project Managers and wider specialist teams
- Remove roadblocks and facilitate effective internal collaboration
- Foster a high-performing, inclusive and collaborative team culture
- Ensure effective communication, coordination and knowledge-sharing across disciplines
- Influence team composition to best serve client needs
- Identify and address training and capability gaps within the Client Team
- Develop and execute strategic plans for client growth and business development
- Conduct regular performance reviews to identify optimisation and growth opportunities
- Analyse market trends and competitive landscapes to inform strategy
- Drive initiatives that improve revenue growth, profitability and client satisfaction
- Oversee all financial aspects of the Client Team in partnership with finance leads
- Manage budgeting, forecasting and invoicing
- Drive profitability and maximise margins across engagements
- Ensure long-term financial health and sustainability of the portfolio
- Use data to inform decision-making and track KPIs
- Ensure efficient, high-quality delivery against agreed KPIs
- Implement best practices and streamline processes
- Drive operational efficiency and compliance with agency policies
- Maintain open, transparent communication with the wider Croud business, including channel heads, Growth and Exec teams
- Contribute to agency-wide initiatives and strategic priorities
- Build strong, trusted relationships across all internal teams
- Be a champion of Croud's values and culture, fostering a positive and inclusive work environment
- Represent Croud with integrity and professionalism both internally and externally
- Drive continuous improvement within the agency based on client feedback
- Contribute to the overall development of the agency's service offerings
Requirements
- 10+ years’ proven success in digital marketing, with strong experience in client leadership, business development and senior stakeholder management
- Deep understanding of the digital marketing landscape, with particular strength and confidence in paid search, SEO and performance-led models, alongside working knowledge of paid media, social, content and emerging technologies
- Proven experience operating in search-heavy or performance-critical client environments, where margin, ROI and commercial outcomes are closely tracked
- Demonstrated ability to lead senior client conversations in performance and search contexts with confidence and authority
- Proven track record of driving revenue growth, profitability and client satisfaction
- Strong leadership, communication and influencing skills
- Excellent negotiation, presentation and relationship-management capabilities at senior levels
- Strong analytical and problem-solving skills with a data-driven mindset
- Experience managing budgets, P&L and forecasting
- Strategic thinker with strong industry awareness and future-focused mindset
- Entrepreneurial, proactive and comfortable operating in complex, fast-moving environments
Benefits
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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