Director of Software Solutions creating sales strategies and enhancing software offerings at Border States. Leading teams, managing key relationships, and driving digital transformation efforts.
About the role
- Director of Digital Strategy leveraging marketing technologies for the Crohn’s & Colitis Foundation. Collaborating across teams to enhance engagement and drive revenue growth.
Responsibilities
- Develop and implement a site-wide approach to optimize engagement and maintain navigational integrity.
- Develop content strategies with partners, and drive personalization and segmentation strategies to deliver tailored content experiences based on user personas/audience behavior/interests, and lifecycle stage/journey.
- Partner with colleagues managing key segments or revenue targets.
- Leverage AI and machine learning to enhance website strategy and initiatives.
- Oversee website enhancements and project management to drive engagement, improve UX, and support SEO and conversion goals.
- Establish measurement plans to evaluate success.
- Transform data into actionable insights by identifying content gaps, friction points, and opportunities to strengthen engagement and conversion rates.
- Monitor digital trends and technologies to propose innovations that elevate content delivery, measurement, and user engagement.
- Collaborate on development and implementation of a roadmap for key marketing and fundraising platforms, setting measurable goals aligned with team priorities.
- Identify new platforms to optimize engagement, improve analytics, and reduce costs.
- Work with Sr. Manager, Data Analytics, Insights & Solutions, to develop a reporting dashboard.
- Communicate actionable performance insights and recommendations.
- Collaborate with cross-functional marketing, IT, and other Foundation departments to align content initiatives with campaign goals and lead digital strategies.
Requirements
- 7+ years of digital strategy and hands-on marketing technology experience.
- Demonstrated experience working with cross-functional teams in matrixed organizations and external partnerships with vendors.
- Strong experience in partnering with IT organizations and business units.
- Hands on experience creating websites and/or other digital personalization strategies, personas, and user journey experience.
- Expertise in marketing and digital strategy, encompassing SEO, UI/UX, content personalization, user experience, site enhancements, content governance, and project prioritization.
- Experience with Drupal CMS.
- Experience with Salesforce CRM and Salesforce Marketing Cloud is a plus.
- Agency and nonprofit experience are a plus.
- Strong interpersonal, relationship management, collaboration, and customer service skills.
- Experience in managing, developing, mentoring, and coaching direct reports.
- Strong understanding of data, analytics, consumer research, and analytical curiosity.
- Innovative thinker with a track record of translating strategic thinking into tactical execution who sees challenges as opportunities.
- Highly effective oral and written communication skills; ability to work closely with the leadership team and across functional areas.
- Goal-oriented, self-starter with excellent project management skills, and ability to manage tight deadlines.
- Bachelor’s degree preferred.
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Director of Engines leading operation of LNG and alternative fuel engines at Royal Caribbean Group. Overseeing maintenance, technical support, and financial planning for fleet operations.
Site Engagement Associate Director developing and overseeing oncology partnerships for clinical trials. Engaging with key sites to ensure high - quality and timely results in clinical research.
Director, Global Strategic Insights for Oncology at GSK. Leading insights generation and commercial forecasts for early pipeline strategies in a collaborative environment.
Device Lead managing the Device platform and ensuring device delivery for GSK Manufacturing sites across global locations. Leading cross - functional collaboration for technical success in drug delivery devices.
Director overseeing capital project management and construction at Mitsubishi Power. Driving alignment with operational and sustainability objectives across major construction initiatives.
Associate Director overseeing advancement and alumni services at Emory University. Managing donor engagement, project management, and team collaboration in a hybrid environment.
Senior Project Director responsible for overseeing multiple complex projects in water and wastewater sector, ensuring delivery excellence and client satisfaction. Leading project teams and managing client accounts effectively.
Senior Project Director overseeing multiple projects in Water and Wastewater at BKF Consulting. Ensuring client satisfaction and managing a high - performing regional team.
Director of Facilities and Maintenance developing and implementing strategies for corporate infrastructure at Flowers Foods. Ensuring safety, compliance, and operational excellence across facilities.