Director - level media role focused on energy and climate policy in a leading consultancy. Shape narratives and advise clients within a fast - paced environment.
About the role
- Director of Digital Strategy leveraging marketing technologies for the Crohn’s & Colitis Foundation. Collaborating across teams to enhance engagement and drive revenue growth.
Responsibilities
- Develop and implement a site-wide approach to optimize engagement and maintain navigational integrity.
- Develop content strategies with partners, and drive personalization and segmentation strategies to deliver tailored content experiences based on user personas/audience behavior/interests, and lifecycle stage/journey.
- Partner with colleagues managing key segments or revenue targets.
- Leverage AI and machine learning to enhance website strategy and initiatives.
- Oversee website enhancements and project management to drive engagement, improve UX, and support SEO and conversion goals.
- Establish measurement plans to evaluate success.
- Transform data into actionable insights by identifying content gaps, friction points, and opportunities to strengthen engagement and conversion rates.
- Monitor digital trends and technologies to propose innovations that elevate content delivery, measurement, and user engagement.
- Collaborate on development and implementation of a roadmap for key marketing and fundraising platforms, setting measurable goals aligned with team priorities.
- Identify new platforms to optimize engagement, improve analytics, and reduce costs.
- Work with Sr. Manager, Data Analytics, Insights & Solutions, to develop a reporting dashboard.
- Communicate actionable performance insights and recommendations.
- Collaborate with cross-functional marketing, IT, and other Foundation departments to align content initiatives with campaign goals and lead digital strategies.
Requirements
- 7+ years of digital strategy and hands-on marketing technology experience.
- Demonstrated experience working with cross-functional teams in matrixed organizations and external partnerships with vendors.
- Strong experience in partnering with IT organizations and business units.
- Hands on experience creating websites and/or other digital personalization strategies, personas, and user journey experience.
- Expertise in marketing and digital strategy, encompassing SEO, UI/UX, content personalization, user experience, site enhancements, content governance, and project prioritization.
- Experience with Drupal CMS.
- Experience with Salesforce CRM and Salesforce Marketing Cloud is a plus.
- Agency and nonprofit experience are a plus.
- Strong interpersonal, relationship management, collaboration, and customer service skills.
- Experience in managing, developing, mentoring, and coaching direct reports.
- Strong understanding of data, analytics, consumer research, and analytical curiosity.
- Innovative thinker with a track record of translating strategic thinking into tactical execution who sees challenges as opportunities.
- Highly effective oral and written communication skills; ability to work closely with the leadership team and across functional areas.
- Goal-oriented, self-starter with excellent project management skills, and ability to manage tight deadlines.
- Bachelor’s degree preferred.
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