General Manager overseeing operations at Worldwide Flight Services in Houston, Texas. Responsible for managing personnel, optimizing resources, and ensuring compliance with policies and regulations.
About the role
- Manager of Digital Activation responsible for driving digital commercialization strategies and managing digital campaigns at Crocs, focusing on enhancing consumer engagement and sales.
Responsibilities
- Develop and execute digital activation strategies for assigned markets/categories
- Align seasonal plans with global and local input to meet commercial goals
- P&L owner of market and driver of commercial results
- Lead digital campaign planning and execution from initial briefing through activation and post-launch performance monitoring
- Coordinate digital content activation and drive onsite/category performance with hub teams
- Optimize the consumer journey to improve sales, consumer engagement, NPS, VOC, and overall brand impact
- Partner closely with internal cross-functional teams to ensure timely, high-quality delivery across digital initiatives
- Drive alignment between Customer Service, Digital & Logistics, and other operational teams
Requirements
- BS or BA in business, marketing or related field
- Minimum 5 years of experience in a digital role with a commercial component
- Background knowledge in operating in an Ecommerce team
- Strong understanding of the European footwear industry
- Highly commercial mindset
- Demonstrated ability to balance commercial and branded decisions supported by data
- Ability to build a digital strategy and strong presenting and influencing skills to drive this plan
Benefits
- Health insurance
- 401(k) retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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