Manager of Digital Activation responsible for driving digital commercialization strategies and managing digital campaigns at Crocs, focusing on enhancing consumer engagement and sales.
Responsibilities
Develop and execute digital activation strategies for assigned markets/categories
Align seasonal plans with global and local input to meet commercial goals
P&L owner of market and driver of commercial results
Lead digital campaign planning and execution from initial briefing through activation and post-launch performance monitoring
Coordinate digital content activation and drive onsite/category performance with hub teams
Optimize the consumer journey to improve sales, consumer engagement, NPS, VOC, and overall brand impact
Partner closely with internal cross-functional teams to ensure timely, high-quality delivery across digital initiatives
Drive alignment between Customer Service, Digital & Logistics, and other operational teams
Requirements
BS or BA in business, marketing or related field
Minimum 5 years of experience in a digital role with a commercial component
Background knowledge in operating in an Ecommerce team
Strong understanding of the European footwear industry
Highly commercial mindset
Demonstrated ability to balance commercial and branded decisions supported by data
Ability to build a digital strategy and strong presenting and influencing skills to drive this plan
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