Hybrid Group Director, Media Strategy

Posted 4 hours ago

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About the role

  • Group Director overseeing media strategy operations for enterprise clients at Modifly. Leading a high-performing team, architecting omnichannel media strategies, and driving business outcomes.

Responsibilities

  • Lead, mentor, and inspire a team of media professionals; build an accountable, high-performing culture.
  • Act as a trusted escalation point for strategy, client, or delivery challenges.
  • Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals.
  • Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service.
  • Directly manage and mentor a team of media professionals, leading by example.
  • Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Chief Strategy Officer.
  • Architect omnichannel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms.
  • Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform.
  • Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works.
  • Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients.
  • Anticipate and adapt to industry shifts to keep clients and Modifly ahead.
  • Develop thought leadership in performance creative effectiveness and its role in driving ROI.
  • Serve as senior strategic advisor for enterprise clients, linking media strategy directly to business outcomes.
  • Present strategies, results, and challenges with clarity and executive presence, building trust at the highest levels.
  • Identify opportunities for scope expansion and incremental growth through audits, new service offerings, and innovation.
  • Play a key role in new business pitches and organic growth opportunities.
  • Maintain strong partner relationships to unlock client value and agency advantage.

Requirements

  • 12+ years in paid media with demonstrated success in omnichannel campaign leadership (enterprise-level experience strongly preferred).
  • 5+ years in people management, with a track record of scaling high-performing teams.
  • Deep expertise across paid search, paid social, programmatic, video, retail/ecommerce media, and emerging platforms.
  • Proven ability to connect performance data, creative assets, and media strategy into business-impact storytelling.
  • Strong financial and strategic acumen: able to manage budgets, forecast impact, and translate numbers into client-ready insights.
  • Exceptional executive communication and presentation skills—able to simplify complexity and inspire confidence in senior stakeholders.
  • Adept at managing multiple complex accounts and balancing hands-on detail with strategic oversight.
  • Curious, adaptable, and passionate about continuous learning in a rapidly evolving industry.
  • Proven track record of navigating resource-light environments; you know how to build a world-class output without a massive back-office support system.
  • High level of professional maturity and emotional intelligence; able to manage up effectively to senior leadership while empowering those below you.
  • Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays. Candidates for this position will ideally be located in Chicago, Illinois.

Job title

Group Director, Media Strategy

Job type

Experience level

Lead

Salary

$150,000 - $180,000 per year

Degree requirement

No Education Requirement

Location requirements

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