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Hybrid Senior Industry Marketing Manager, Insurance – Property Restoration
Posted 2 months ago
About the role
- Senior Industry Marketing Manager at Cotality driving marketing strategies for Property Insurance & Restoration sectors. Leading engagement campaigns and collaborating across teams to achieve business objectives.
Responsibilities
- Develop and implement tailored marketing strategies for key industry segments, driving engagement and revenue growth
- Plan and execute multi-channel campaigns across digital, content, email, paid media, and events to reach target audiences effectively
- Standardize campaign tracking, analyze performance data, and provide insights to optimize future marketing initiatives
- Work closely with product marketing, sales, and customer success teams to ensure marketing efforts align with business priorities
- Stay ahead of industry trends, competitors, and customer needs to refine marketing approaches and identify new opportunities
- Equip sales teams with compelling content, messaging, and marketing assets to improve lead conversion and customer engagement
- Support the implementation of repeatable, trackable marketing processes that improve efficiency and accountability
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 6+ years of experience in B2B marketing, segment marketing, or a related field, ideally within the property insurance or related industries
- Strategic & Data-Driven Mindset: Maintain a keen awareness of industry news, market trends, and emerging topics within the Property Insurance & Property Restoration sectors
- Innovative Marketing Approach: Stay ahead of the curve by proactively exploring and adopting new marketing tactics, strategies, and technologies
- Marketing Execution Expertise: Proven experience running targeted, multi-channel marketing campaigns
- Strong Communication & Storytelling: Excellent written and verbal skills with the ability to craft compelling messaging for different audience segments
- Project Management & Collaboration: Ability to manage multiple projects and work cross-functionally in a fast-paced environment
- Technical Proficiency: Proficiency in CRM platforms, project management tools, and social media platforms
- Industry Knowledge: Understanding of property insurance — underwriting, claims, or technology workflow platforms is a plus
- Creativity & Innovation: Creatively problem solve and adapt to changing priorities and market dynamics
- Marketing certifications such as HubSpot Inbound Marketing, Google Analytics, or Account-Based Marketing (ABM) certifications (Preferred, Not Required)
Benefits
- Generous PTO and 11 paid holidays
- Up to 16 weeks of fully paid parental leave and a baby stipend
- Multiple medical plan options with mental health and wellness support offerings
- 401(k) with company match and vesting after one year
- $400 annual well-being stipend and tuition assistance up to $5,250
- Recognition Rewards, Referral bonuses, exclusive discounts and more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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