Marketing Communication Trainee focusing on social media marketing and influencer campaigns in a dynamic team environment. Engage in planning, implementation, and analysis of influencer marketing strategies.
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Hybrid Experience Manager – OP Live Marketing, Digital & Organized Play
Posted 2 months ago
About the role
- Gerente de Experiência na COPAG liderando marketing digital e eventos ao vivo. Planejamento, coordenação e execução de experiências alinhadas à estratégia de marketing da empresa.
Responsibilities
- Develop and lead live marketing projects, including events, activations, and in-person or hybrid experiences, focusing on audience experience and business objectives aligned with the brand identity.
- Ensure operational execution of all initiatives, managing timelines, budgets, vendors, contracts, and cost control.
- Collaborate with internal teams such as Marketing, Communications, Trade, and Sales to ensure strategic alignment.
- Implement, monitor, and analyze campaign KPIs and results, proposing continuous improvements.
- Create campaign briefs, executive presentations, and post-event reports.
- Develop innovative experiences that strengthen brand perception and increase connection with consumers and customers.
- Ensure all experiences comply with branding guidelines and compliance requirements.
- Work with a data-driven mindset, measuring ROI and ensuring initiatives contribute to brand growth and measurable value generation.
- Lead digital marketing strategy and execution, including paid media, social media, SEO, CRM, and content marketing.
- Manage digital platforms and ensure a consistent brand presence across all channels.
- Oversee the development and optimization of digital campaigns to drive traffic, engagement, and sales conversion.
- Design and implement initiatives focused on e-commerce growth, lead generation, and digital sales performance.
- Monitor and analyze digital performance metrics (CTR, CPC, CPA, ROI), providing actionable insights.
- Coordinate with agencies and internal teams for content creation, media buying, and technology implementation.
- Ensure integration between in-person and digital initiatives for omnichannel experiences.
- Manage the Organized Play program, including planning, execution, and evaluation of tournaments and competitive events.
- Develop strategies to increase player engagement and community participation through in-person and digital channels.
- Coordinate with partners, venues, and internal teams to ensure efficient operations and compliance with brand standards.
- Monitor tournament performance metrics (participation, engagement, retention) and propose improvements.
- Create reports and insights to optimize Organized Play initiatives and strengthen brand loyalty.
Requirements
- Degree in Marketing, Advertising, Communications, Business Administration, or related fields.
- Proven experience in event management, activations, and live marketing.
- Experience in digital marketing strategy and execution, including paid media, social media, analytics, and sales-driven initiatives.
- Experience in Organized Play or tournament management is an important differential.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Negotiation skills and ability to build relationships with vendors and strategic partners.
- Creative, dynamic, and results-oriented profile.
- Excellent verbal and written communication skills.
- Availability to travel and flexible hours as required by events.
- Advanced/Fluent English is a must.
Benefits
- Meal Allowance
- Grocery Allowance
- Home Office Allowance
- SulAmérica Health Insurance – For Employee and Dependents – 100% subsidized by the company; no copayment
- SulAmérica Dental Insurance – Employee and legal Dependents – 100% subsidized by the company; no copayment
- Transportation Voucher (no deduction) or company shuttle
- Gympass
- Life Insurance – Metropolitan Life Seguros
- Discount on Copag products purchased on the website
- Profit Sharing (PLR)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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