Hybrid GTM Engineer

at ControlPlane

• Job title: GTM Engineer
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, Cyber Security
• Location requirements: Hybrid, London, United Kingdom

About the role

• GTM Engineer bridging marketing and sales for cybersecurity consultancy ControlPlane. Collaborating with sales leadership to improve activation layer for marketing strategy.

Responsibilities

• Collaborate closely with the Head of Marketing and Solutions Marketer, to test and distribute content, campaigns and CTAs across different ICPs and platforms.
• Build and iterate on demand generation, outbound, and inbound activation workflows — understanding how signals, enrichment, sequencing, and timing drive pipeline creation.
• Operate and improve tooling across the GTM stack (HubSpot, Clay, LinkedIn, Website) to increase the efficiency and conversion of every marketing motion.
• Build internal systems and processes that give Marketing a genuine operational edge - whether that's automating lead enrichment, creating AI-driven personalisation at scale, or building dashboards that surface the right insights.
• Proactively identify and pursue early-stage sales opportunities through different channels by monitoring market signals, intent data, job changes, engagement patterns, and activity.
• Ensure the right accounts and contacts are prioritised, enriched, and passed to Sales with proper context and timing.
• Work closely with Sales on opportunity handoff — learning how deals progress and feeding insights back to improve targeting and messaging.
• Track and report on activation performance: response rates, acceptance rates, meetings booked, pipeline influenced, and conversion through the full prospect-customer funnel.

Requirements

• 1-4 years experience in lifecycle, growth marketing or BDR experience in B2B, but want to learn how modern GTM engines actually work, the tools, the data, the workflows and then make them better.
• Experience using HubSpot (advantageous) or similar CRM / marketing automation platforms.
• Strong interest in technology, cloud, cybersecurity, or AI.
• Be a champion for new ways of working; we want someone who sees a manual process and immediately thinks "I can build something better"
• Are technically curious; you love learning new tools, building workflows, and figuring out how systems connect.
• Are commercially driven; you care about pipeline, revenue, and winning new business.
• Have strong communication skills and are comfortable working across Marketing, Sales, Partnerships, and RevOps.
• Are organised and data-literate; you track what works, learn from what doesn't, and iterate fast.
• Want a role with real ownership and progression.

Benefits

• Generous and competitive salary
• Bonus
• Pension (Salary Sacrifice, up to 5% Matched)
• 33 days of paid holiday, including paid leave for the standard 8 UK Bank Holidays
• Death in Service Insurance
• Enhanced Parental Leave
• Private Medical insurance