Corporate Communications Specialist supporting internal and external communication initiatives at Nextlane. Delivering structured communication and managing events while collaborating across teams.
About the role
- Marketing & Communications Manager at Contexture responsible for overseeing marketing strategies and communication initiatives. Collaborating cross-functionally to enhance brand visibility and support organizational goals.
Responsibilities
- Support education and awareness campaigns through the development of content (research, writing, editing, information design), managing webinars, developing, and deploying email campaigns, managing social media, community outreach, and media relations.
- Support engagement efforts, such as developing compelling success stories, use cases, member profiles, community impact reports, and other tactics that shine a spotlight on inspiring human-interest stories related to Contexture initiatives.
- Develop lead generation tactics and content (white papers, infographics, e-guides, blogs etc.) designed to increase demand and support the Sales, Recruitment and Account Management teams.
- Support sales and recruitment efforts through the development, deployment, and measurement of strategic tactics.
- Product marketing including market analysis, lead generation, content development, campaign deployment, internal training, and measurement.
- Provide marketing support for conferences, trade shows, webinars, and other events.
- Write newsletter articles, blogs and social media posts, and review others work to ensure proper messaging is used.
- Manage Contexture’s social media and online presence as thought leadership in the healthcare IT industry.
- Develop educational content and assist with speaker preparation for presentations for virtual, local, and national conferences.
- Coordinate with and manage vendors and freelancers to meet organizational communications needs.
- Performs other related duties as assigned.
Requirements
- Minimum of 5 - 7+ years of MarCom experience, preferably in related industries, i.e., healthcare (primary and/or behavioral health) or health and human services.
- Bachelor’s Degree in Marketing, Communications, or related field required.
- Working understanding of the capabilities and value of health information technology (HIT) and health information exchange (HIE) in meeting the needs of clients and participants preferred.
- Must be a well-rounded, multi-skilled MarCom professional with the ability to wear many hats and perform multiple functions within the department.
- Proven multi-channel marketing skills (i.e., traditional channels, digital channels, and social media channels).
- Proven technical and creative writing skills, design skills, project management skills, time management skills.
- Prior management experience in planning and executing MarCom plans.
- Prior experience managing vendor relationships.
- Demonstrated ability in supporting cross-functional teams to deliver results on complex issues.
- Demonstrated ability to quickly establish positive relationships with diverse populations, participants, vendors, community partners and other Contexture managers and staff.
- Demonstrated ability to collaboratively work across varying community business and service organizations to align Contexture strategies.
- Demonstrated ability and knowledge to recognize and work with culturally diverse populations.
- Strong written and oral communication skills; must be comfortable presenting to small and large, diverse groups of stakeholders.
- Strong analytic and organizational skills.
- Ability to anticipate problems and take decisive action, giving regard to impact on participants, their clients, and Contexture.
- Ability to prioritize and manage multiple priorities and tasks and to efficiently and effectively all assigned work.
- Ability to convey a strong presence and professional image.
- Ability to work independently as well as ability to effectively work in a team environment and maintain strong working relationships.
- Proficiency with the Microsoft Office Suite.
Benefits
- Contexture provides a comprehensive benefits package. For details, please request a Benefit Summary from our Benefits Department.
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