Hybrid Senior Manager, Campaign Strategy

Posted 3 weeks ago

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About the role

  • Sr. Manager driving influencer campaign strategy for monetization platform. Managing RFP responses and sales strategy development for brand sponsorships and measurable results.

Responsibilities

  • Own the RFP process end-to-end, coordinating with internal teams to build compelling, data-driven proposals for influencer sponsorship opportunities.
  • Develop strategic, insights-based recommendations and casting that connect creator content with brand objectives, demonstrating expected ROI and performance outcomes.
  • Partner with sales and marketing leads to create sponsorship packages, rate cards, and sales collateral that reflect current market trends and platform capabilities.
  • Analyze campaign performance data and category benchmarks to inform future pitch strategies and optimizations.
  • Maintain a central repository of case studies, success metrics, and best practices to support proactive sales outreach and renewal conversations.
  • Collaborate with campaign management to ensure seamless post-sale execution and alignment between pre-sale and post-sale teams.

Requirements

  • 5-7 years of experience in sales planning/strategy, including multiple years within influencer marketing.
  • Experience building out and managing a team, acting as a player coach within a scaling business.
  • Strong understanding of the influencer ecosystem, including social platforms, creator tiers, and performance metrics (ROAS, EMV, CPA, etc.).
  • Excellent organizational skills with the ability to manage multiple RFPs and deadlines simultaneously.
  • Exceptional communication and presentation skills, with a knack for storytelling through data.
  • Proficiency in PowerPoint/Google Slides, Excel/Sheets, and experience using CRM or proposal management tools.

Benefits

  • Health Care Plans (Medical, Dental & Vision)
  • Retirement Plan (401k Matching)
  • Life Insurance (Basic, Voluntary & AD&D), LTD & STD
  • Paid Leave Benefits (Maternity, Paternity & Medical)
  • Learning & Development Program (educational tool)
  • Flexible work schedules
  • Free Food & Snacks
  • Wellness Resources
  • Equity

Job title

Senior Manager, Campaign Strategy

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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