Marketing Specialist developing integrated marketing strategies for Bernoulli Educação. Planning and executing campaigns, analyzing performance metrics, and driving educational initiatives.
About the role
- Marketing Manager overseeing digital marketing strategies for a software company. Responsible for campaign management, content production, and collaboration with commercial teams.
Responsibilities
- Lead digital marketing activities by overseeing and optimizing search campaigns using SEO, SEA, Google Analytics, and related tools.
- Be responsible for producing high-quality content (articles, social media, newsletters, web pages, etc.) and for ghostwriting (briefs, angles, tone) in line with the editorial campaign to be managed.
- Use tools and resources to monitor and automate marketing campaigns through representative KPIs: ROI, conversion rate, cost per lead, etc.
- Create and supervise product collateral and organize events and trade shows linked to the company’s commercial development — e.g., trade shows, product sheets, brochures, videos, webinars.
- Challenge marketing vendors and partners as well as the internal sales team (2 people) to track lead conversion and determine next steps.
- Propose ideas for the team and support the company’s growth ambitions.
Requirements
- 5 years of experience in operational and digital marketing
- Ideally experience with a software vendor in an SME environment, managing a broad range of marketing activities
- Strong interest in technology
- Proficiency with digital tools and the ability to optimize and automate them
Benefits
- Attractive working conditions
- Stimulating and engaging work environment
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