Head of Content leading content strategy and execution for Trustly's payment services in North America and Europe. Collaborate with multiple teams to enhance B2B marketing efforts.
About the role
- Manager handling global brand content adaptation and deployment across various markets at Coca-Cola. Supporting optimization of brand content while ensuring cultural relevance and compliance.
Responsibilities
- Support the adaptation of global Big Ideas and brand platforms across markets and cultures.
- Adapt global content and assets—including social and influencer‑led content—to align with local consumer occasions, cultural nuances, and channel requirements.
- Apply modular content principles to support efficient reuse, versioning, and scalability of assets.
- Ensure adapted content follows brand architecture, visual identity, tone of voice, and communication principles.
- Translate global End to End (E2E) consumer journeys into content requirements by touchpoint, format, and platform.
- Partner with Media teams to understand media strategy, channel roles, and formats, and support optimization of adapted content.
- Collaborate with Creative LATAM to ensure adaptations align with the creative game plan once set.
- Support content performance across digital, media, social, influencer, experiential, and physical touchpoints.
- Manage day‑to‑day adaptation activities, timelines, and deliverables for assigned brands or workstreams.
- Contribute to the development of execution guidelines, toolkits, and playbooks for market application.
- Coordinate with Global Brand teams, agencies, and markets to ensure timely and high‑quality delivery.
- Track performance metrics and contribute insights to optimize future adaptations.
- Apply emerging tools and technologies, including AI‑enabled solutions, to support content adaptation efficiency and quality.
- Follow established content workflows and asset systems to support realistic adaptation planning.
- Incorporate usage rights, talent and creator considerations, and asset limitations into adaptation execution.
- Ensure quality control and compliance across adapted content and assets.
- Support adaptation briefings with creative, influencer, and adaptation agencies.
- Work in agile, cross‑functional teams to enable speed, flexibility, and continuous improvement.
Requirements
- Bachelor’s degree required.
- 5+ years of experience in marketing, content, communications, or integrated brand roles.
- Experience supporting global brand content adaptation, including digital and social content.
- Solid understanding of consumer journeys, media ecosystems, and digital platforms.
- Working knowledge of content production processes and modular content practices.
- Familiarity with talent and creator usage, rights management, and asset governance.
- Experience collaborating with agencies and cross-functional teams across geographies.
- Strong organizational, collaboration, and communication skills.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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