Content Design Lead to create and establish standards for a Content Design System in Toronto. Help integrate content design earlier in product processes with a focus on UX writing clarity.
About the role
- Content Marketing Manager creating and distributing high-quality content for Parspec’s AI-driven construction platform. Transforming ideas into multiple formats for lead generation and awareness.
Responsibilities
- Develop, manage, and execute a content calendar across key channels (blog, e-books, whitepaper, LinkedIn, newsletters, etc.) aligned with marketing priorities
- Ensure content supports Parspec positioning, messaging, and pipeline objectives
- Collaborate cross-functionally with the CEO, demand generation, product marketing, and sales, to ensure content supports broader business goals
- Turn thought-leadership content (webinars, talks, interviews) into multiple assets, including: Short videos, Ebooks and downloadable guides, Blog articles, Email sequences, LinkedIn posts and carousels, etc
- Collaborate with the Demand Generation team to ensure content is effectively aligned with campaign goals across all channels (owned, earned, and paid).
- Write email campaigns and nurture sequences
- Develop content for syndication and partnerships
- Collaborate on gated content strategy and lead capture assets
- Support campaign messaging and asset creation
- Track and report on content KPIs tied to traffic, engagement and lead generation
- Analyze performance data and continuously optimize content strategy
Requirements
- 3–6 years of experience in B2B SaaS/AI content marketing in a high-growth startup environment
- Strong long-form and short-form writing skills, with the ability to translate complex concepts into clear, compelling content
- Experience creating blog posts, ebooks, email campaigns, and LinkedIn content
- Demonstrated ability to turn a single piece of content (e.g., webinar, interview, research) into multiple derivative assets
- Experience collaborating cross-functionally with Product Marketing, Demand Generation, and Sales
- Comfortable creating polished visual assets using tools such as Canva or Figma
- Experience editing and producing video content, including short-form clips
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Self-starter who thrives in an environment with high ownership and autonomy
Benefits
- Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
- Equity in the company
- Flexible hours and a hybrid work setup
- Unlimited PTO
- Opportunity to grow with a fast-scaling company transforming a large market
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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