Content Marketing Manager creating and distributing high-quality content for Parspec’s AI-driven construction platform. Transforming ideas into multiple formats for lead generation and awareness.
Responsibilities
Develop, manage, and execute a content calendar across key channels (blog, e-books, whitepaper, LinkedIn, newsletters, etc.) aligned with marketing priorities
Ensure content supports Parspec positioning, messaging, and pipeline objectives
Collaborate cross-functionally with the CEO, demand generation, product marketing, and sales, to ensure content supports broader business goals
Turn thought-leadership content (webinars, talks, interviews) into multiple assets, including: Short videos, Ebooks and downloadable guides, Blog articles, Email sequences, LinkedIn posts and carousels, etc
Collaborate with the Demand Generation team to ensure content is effectively aligned with campaign goals across all channels (owned, earned, and paid).
Write email campaigns and nurture sequences
Develop content for syndication and partnerships
Collaborate on gated content strategy and lead capture assets
Support campaign messaging and asset creation
Track and report on content KPIs tied to traffic, engagement and lead generation
Analyze performance data and continuously optimize content strategy
Requirements
3–6 years of experience in B2B SaaS/AI content marketing in a high-growth startup environment
Strong long-form and short-form writing skills, with the ability to translate complex concepts into clear, compelling content
Experience creating blog posts, ebooks, email campaigns, and LinkedIn content
Demonstrated ability to turn a single piece of content (e.g., webinar, interview, research) into multiple derivative assets
Experience collaborating cross-functionally with Product Marketing, Demand Generation, and Sales
Comfortable creating polished visual assets using tools such as Canva or Figma
Experience editing and producing video content, including short-form clips
Strong project management skills with the ability to manage multiple initiatives simultaneously
Self-starter who thrives in an environment with high ownership and autonomy
Benefits
Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
Equity in the company
Flexible hours and a hybrid work setup
Unlimited PTO
Opportunity to grow with a fast-scaling company transforming a large market
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