Directeur(trice) itinérant(e) de magasin pour Lunettes Pour Tous. Gestion de boutiques et optimisation des performances commerciales à Paris.
About the role
- Director overseeing Shopper and Channel Experience strategies across Latin America for The Coca-Cola Company. Lead development, execution and partnership initiatives in a fast-paced environment.
Responsibilities
- Lead the development and execution of Shopper and Channel Marketing strategies
- Drive joint business opportunities with bottlers, distributors, and channel partners
- Work directly with bottlers, distributors, resellers, and frontline sales teams to design and deliver channel marketing programs
- Customize the Picture of Success by channel
- Identify priority distribution channels and promotional programs
- Support and enable the rollout of industry and system campaigns
- Oversee in-store activations, channel programs, and retail events
- Lead and develop teams responsible for shopper, channel, and retail activation
- Act as a subject matter expert in Shopper & Channel Experience
Requirements
- Bachelor’s degree required, Master’s degree or equivalent experience preferred
- 10+ years of relevant experience in Shopper Marketing, Channel Marketing, Trade Marketing, Franchise Marketing, or related roles within FMCG / CPG environments
- Proven experience working directly with bottlers, distributors, and channel partners to drive execution and results
- Strong understanding of shopper behavior, channel dynamics, and retail execution models
- Demonstrated people leadership experience, managing teams in complex, cross-functional environments
- Ability to influence without direct authority and operate effectively in a matrixed organization
- Fluent English required; Spanish or Portuguese required
Benefits
- Health insurance
- Career Development support
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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