Senior Marketing Insights Manager developing frameworks for marketing measurement and insights at Maple. Collaborating with teams to drive investment decisions and unlock growth opportunities.
About the role
- SASE Marketing Leader managing strategy and execution for Cloudflare One across EMEA, collaborating with regional teams to drive awareness and revenue impact.
Responsibilities
- Own and lead the EMEA marketing strategy for Cloudflare One, aligning global positioning with regional priorities, target industries, and strategic accounts.
- Work closely with Regional Field Marketing, Global Product Marketing, Sales, Business Development, and Channel teams to design and execute full-funnel demand generation programs that drive qualified pipeline and accelerate deal cycles.
- Develop and execute insight-driven, multi-channel campaigns across digital, email, content, webinars, ABM, and sales-aligned initiatives to engage CIOs, CISOs, and networking decision makers across priority segments.
- Partner closely with sales leadership and field teams to deliver field-ready marketing programs, messaging, and assets that support pipeline growth for target accounts and verticals.
- Collaborate with technology alliances, MSPs, distributors, and GSIs to plan and execute joint go-to-market and co-marketing initiatives that generate shared pipeline and expand Cloudflare One adoption.
- Develop a deep understanding of enterprise security and networking buyers, translating technical capabilities into compelling, customer-centric messaging that highlights Cloudflare One’s differentiated value.
- Establish a regular reporting cadence to track marketing contribution to pipeline, bookings, and influenced revenue using Salesforce, Tableau, DemandBase, and other tools; continuously optimise programs based on performance and ROI.
- Act as a trusted partner across global and regional stakeholders, ensuring alignment on messaging, priorities, and execution across marketing, sales, product marketing, and channel teams.
- Monitor the competitive landscape across SASE, Zero Trust, and cybersecurity, ensuring Cloudflare One is consistently positioned as the innovation and growth leader in EMEA.
Requirements
- 8+ years of B2B marketing experience in cybersecurity, networking, or cloud infrastructure industries.
- Proven experience with or exposure to major SASE, SSE, and Zero Trust vendors in the cybersecurity and networking industry
- Deep understanding of the CXO, CIO, CISO and networking buyer journey, with the ability to translate technical capabilities into business outcomes.
- Skilled at developing compelling content and campaigns that resonate with enterprise buyers.
- Experienced in partner marketing, with a track record of driving measurable pipeline through technology and channel alliances.
- Strong analytical and strategic mindset — comfortable managing metrics, attribution, and ROI analysis.
- Excellent communicator and storyteller with strong presentation and cross-functional collaboration skills.
- Customer-obsessed, data-driven, and motivated by measurable impact.
- A self-starter who thrives in high-growth, fast-moving environments.
- Passionate about Cloudflare’s mission to help build a better Internet — and help every enterprise connect and secure everything that matters.
Benefits
- Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.
- We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that.
- We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare.
- We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Job title
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