Associate Director of Marketing for Cortrophin Gel managing promotional strategies in Nephrology, Rheumatology, or Neurology markets. Overseeing marketing efforts and collaboration within the pharmaceutical industry at ANI Pharmaceuticals.
About the role
- Field Marketing Specialist creating and managing marketing programs to generate leads and awareness across EMEA for Cloudflare. Supporting sales teams and collaborating with cross-functional marketing teams.
Responsibilities
- Reporting into the Head Marketing, EMEA based in London
- You will be responsible for supporting marketing programs and events across EMEA
- Demand generation – Work closely with other EMEA Marketing Managers, the events team, the wider Marketing Team, EMEA Business Development Team and EMEA Sales Team to develop demand and lead generation programs
- Development and execution of the EMEA marketing plan, working closely with the wider marketing team, sales team and cross-functional leadership to include multiple demand generation channels, to meet quarterly targets
- Design and execute on regional marketing activities to excite and enable sales teams and ensure growth in the region. Activities to include but not limited to; events, direct mailers, webinars, call-out campaigns, digital, email campaigns, content development, brand awareness
- Events - Work closely with the EMEA Events team to identify appropriate events across target markets, ensure success of events from messaging, branding, promotions, and follow-up.
- Optimise, research and assess new ways to drive new leads, leveraging various media, targeted lists, and other opportunities
- Providing regular reporting cadence on all marketing activities to track performance, contribution to pipeline and ROI, and adjust where necessary
- Execute inbound and outbound marketing campaigns targeting specific personas to increase awareness of Cloudflare and generate demand, thereby contributing to pipeline and revenue for the region.
- Manage development of localised demand generation assets with content and product marketing
Requirements
- 5+ years of direct functional experience developing and executing B2B marketing programs in technology industry
- Language Skills - Fluency in French, Italian, Spanish or German
- Knowledge and experience with Marketing Automation (Marketo) and Salesforce
- Proven success in campaign execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence
- Data-driven marketer who has the passion to learn best practices from the industry and implement in campaign strategies
- Analytically inclined, exceptional organizational skills, with rigorous attention to detail
- Ability to work effectively in a fast-paced and ever-changing environment with tight deadline
- Ability to act with a sense of urgency while maintaining program execution excellence
- Candidate must be comfortable working on a number of programs at any given time, and ownership of projects from concept to execution to reporting on results
- Skills in effective outreach messaging and content creation
- Hands-on experience rewriting translated titles/descriptions (webinars, events) to make them compelling
- Excellent written and verbal communication skills and stellar presentation skills
- Preferred but not required: Hands-on experience with Adobe Creative (Indesign, Illustrator, Photoshop).
Benefits
- Health insurance
- Career development opportunities
- Flexible working hours
- Option for hybrid work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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