Product Manager for the AI Content group at Elsevier, shaping ingestion and structure for AI applications that transform information into actionable knowledge.
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Onsite Enablement Content Strategy – Development Director
Posted 2 weeks ago
About the role
- Enablement Content Strategy & Development Director at CLA, responsible for leading enablement content strategies and collaborating with marketing teams for alignment.
Responsibilities
- Lead the development and execution of enablement content strategies that support go-to-market priorities, buyer journeys, and persona-specific needs.
- Translate enablement priorities into strategic content plans and roadmaps, defining focus areas, sequencing, and success measures.
- Identify gaps in enablement content and propose remediation plans.
- Partner with Marketing team to align enablement content with campaign strategies and field-facing messaging.
- Partner with Industry Leaders and Service Line SMEs, to create, curate, and manage enablement assets, including playbooks, talk tracks, objection-handling materials, product guides, and microlearning content.
- Ensure complex concepts are translated into clear, actionable content that supports seller conversations and client needs.
- Partner with Learning & Development, stakeholders to ensure content complements training and aligns with brand and campaign narratives.
- Facilitate workshops with subject matter experts to co-create impactful enablement materials.
- Monitor enablement content usage and adoption, gather seller and stakeholder feedback, and report on impact by linking content effectiveness to pipeline and revenue outcomes.
- Drive a content governance process to ensure accuracy, brand compliance, messaging consistency, and relevance.
- Apply metadata and taxonomy standards to ensure content is easily searchable and discoverable.
- Oversee audits to retire outdated materials and refresh content on a set cadence.
Requirements
- 7 years of relevant experience in sales enablement, content strategy, instructional design, or related roles preferred
- Bachelor's degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree.
- Degree in Marketing, Communications, Business or related field preferred
- Proficiency in content management systems and enablement platforms.
- Experience in professional services enablement programs.
- Knowledge of sales methodologies (e.g., Rainmaker, Challenger, MEDDICC) and how content supports them.
- Familiarity with buyer journey frameworks.
- Familiarity with sales enablement platforms.
- Experience teaming with marketing teams to align enablement strategy with demand gen and campaign strategies.
Benefits
- Flexible PTO (designed to offer flexible time away for you!)
- Up to 12 weeks paid parental leave
- Paid Volunteer Time Off
- Mental health coverage
- Quarterly Wellness stipend
- Fertility benefits
Job title
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Not specified
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