Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
CB
Hybrid Head of Global Brand Marketing – Colour
Posted 3 weeks ago
About the role
- Head of Global Brand Marketing focusing on Colour Category at Charlotte Tilbury Beauty. Shaping vision, strategy, and marketing campaigns to achieve growth objectives.
Responsibilities
- Identify sharp consumer, product and market (incl competitor where relevant) insights to fuel ideation, creation and origination across the business for your categories, whilst building credibility and influence, establishing yourself as THE go to category expert.
- Together with the Global Brand Marketing Director, shape Category and Product vision, strategy, plans and integrated marketing campaigns that are digital first and power the shift to online, but always integrate across channels.
- Together with the Product Development team, Regional insights, and the Creative Agency, shape product positioning and define a sharp product concept with irresistible Unique Selling Points and compelling Reasons to Believe.
- In partnership with regions, propose recommended pricing and opportunity sizing that is customer insight based, P&L appropriate and forecasts accurately for a seamless supply chain.
- Work closely with the copy writers to write all new product treatments: product stories, pack copy, press notes, product name, shade name.
- Communicate brilliant briefs to the Creative Agency, Communications, Visual Merchandising, Tech and Store Design teams to spark ideation, creation and origination for ground-breaking campaigns and activations.
- Take projects through each step from the kernel of an idea through development, execution and measurement / review, tying together each function, to deliver cohesively, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
- Collaborate with Regions (US, EMEA, APAC) to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
- Regularly communicate, present to and influence key stakeholders to seek alignment and support, from the Founder to the Regions.
- Craft marvellous marketing toolkits that excite and mobilise the business behind activities, making it EASY to flawlessly execute.
- You will report to the Global Brand Marketing Director and lead a team of 3.
Requirements
- Strategic thinker and proven fast paced results driver.
- Results driven, unlocks limitless opportunities and responsibly forecasts.
- Creative dreamer and analytical insight miner.
- Thinks art and commerce, digital and omnichannel.
- Cutting-edge innovator with “don’t reinvent the wheel” mindset.
- Consumer focused. Thinks globally and translates locally. International experience in brand / product development within beauty / luxury strongly preferred, ideally with a solid Make Up expertise.
- Data and intuition driven.
- An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can drive decisions.
- An inspiring leader with an eye for talent and developing & elevating people in their immediate team and beyond.
Benefits
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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