Brand and Customer Manager responsible for marketing strategy in Oncology and Vaccines across CIS markets. Aiming to expand commercial reach and engage customers effectively.
About the role
- US Visual Merchandising Manager developing in-store visual merchandising strategies for Charles Tyrwhitt. Collaborating with UK teams and store managers to realize brand vision and execution.
Responsibilities
- Partner with UK VM and Marketing Team, as well as Head of US Retail to achieve strategic goals and develop clear vision for US VM
- Develop the plan for US VM ensuring to take initiative and lead on development of seasonal strategy with a plan for execution of key activities
- Partner with Head of US Retail in training/developing store teams on visual merchandising, while maintaining strong relationships with Store Managers
- Develop strong relationships with key Head Office departments based in the UK such as Merchandising and Marketing to ensure accurate cross functional working and effective US VM strategy and execution.
- Maintain US VM budget with support from US Head of Retail and UK Finance team, aiming to control costs in line with planned spend, communicating concerns
- Lead US vendor relationships, as well as work with UK vendors
- Through partnership with the UK VM and Property teams, lead all VM aspects of new store openings and store re-fit operations in the US.
- Use weekly meetings (US & UK) with key stakeholders to identify commercial opportunities and trials for the business
- Maintain continual analysis of competitor activity to remain one step ahead
- Influence and understand the Global visual proposition and reflect this in a US proposition which also balances US and local market needs.
- Create relevant directives in line with brand guidance, and ensure the offer in all stores is consistently and commercially displayed
- Manage and lead the styling process and function to ensure all desired looks appropriately represent the brand across multi-channels
- Manage and elevate store standards through product placement, window installations, styling and team development, in-line with the brand vision
- Own mannequin styling, logistics and execution in all locations
- Co-ordinate store signage needs with the UK Marketing team to ensure accurate messaging for stores
Requirements
- Strong experience working in a similar VM role
- Demonstrated success in planning, executing and evaluating concepts and season launches
- Proven ability to develop excellent working relationships
- Knowledge of developing directives in keeping with seasonal direction and brand
- Excellent written and oral communication and presentation skills
- Training, developing and coaching teams
- Ability to influence and voice ideas/feedback to partners in a different country – being the voice of US VM
Benefits
- Quarterly bonus based on team sales performance
- Uniform allowance from day one - from top to toe in Charles Tyrwhitt!
- 401K with a 5% company match
- Vision/dental/medical insurances for self and family with company contribution
- PTO (combining Sick and Vacation) plus 10 Paid Holidays
- Complimentary life and disability insurance
- PayActiv partnership: get wages already earned before payday!
- Flexible Spending Account
- Employee Assistance Program- Free Therapy!
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