Communications Officer engaging communities and executing CBC marketing strategies in Atlantic Canada. Leading social media and community initiatives to support diverse audiences.
Responsibilities
Advancing strategic objectives to grow CBC’s connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are, both in-person and online
Supporting community engagement activities for CBC in the Atlantic region and Quebec both virtually and in person, including working closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events and stakeholder engagement
Supporting the development of media materials including chat notes and community page posts
Supporting social media strategies by creating, editing, and posting creative social media content for established and emerging platforms. This may require photography and basic design skills
Supporting the development of initiatives such as newsletters for both internal and external audiences
Researching information regarding special projects, new initiatives and administrative matters, including managing newsroom tours
Research, review and source suppliers for CBC branded promotional materials. Lead and coordinate orders, receiving and cataloguing
Collaborating with cross-functional and marketing communications teams across CBC to develop and elevate national priorities and campaigns that attract audiences and foster engagement while supporting editorial objectives and journalism standards and practices
Supporting and nurturing relationships with internal and external partners including audience members, partner organizations and vendors
Work with Audience Relations to develop messaging in response to audience enquiries and reactions
Requirements
Three (3) years’ or more of relevant experience that demonstrates superior writing, editing and proofreading skills
Connection to the communities we serve across the Atlantic region, and experience developing strategies to connect with new, younger and more diverse audiences
Strong organization and time management skills with the ability to manage multiple projects on tight deadlines and with attention to detail
Experience in community event logistics and brand activation execution, both in-person and virtual, including development of critical path and run of show, and coordination of swag and onsite needs
Ability to take initiative and demonstrate creativity as well as good judgment
Demonstrated knowledge of local CBC programming
Demonstrated customer service and problem-solving ability
Experience with Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet)
Experience with Dash Social or similar social media tools, and video editing tools with an understanding of creation, editing, captions for social media content purposes
Experience with Adestra or other newsletter building tools is an asset
A results-oriented, enthusiastic and reliable team player with excellent interpersonal skills, a demonstrated solutions-focus and a positive attitude
A strong desire to promote the values of diversity, inclusion and a respectful work culture
Flexibility in work hours as workflow demands, including the ability to work shift work, including evenings, weekends and holidays, as required
Availability to travel for short periods if required
Must possess a valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company
Knowledge of languages other than English is considered an asset, particularly French
Personal or professional experience working in / knowledge of the Quebec region is considered an asset
Post-secondary education with certificate, diploma or a university degree in communications/public relations or marketing, or an equivalent combination of education, training and experience.
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