Hybrid Marketing Manager

at Causeway Geotech Ltd

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Gerrards Cross, United Kingdom

About the role

• Marketing Manager driving marketing strategies for Causeway's Design Solutions. Collaborates with sales and product teams on engaging customers through various media platforms.

Responsibilities

• Own the delivery of the marketing plan for our Design Solutions that will deliver against our key commercial and corporate objectives.
• Build, maintain and coordinate your activity within our project management tool (Monday.com) ensuring cross-functional visibility and efficiency within our team.
• Build and execute prospect and customer email campaigns within our CRM solution (HubSpot), supported by our shared services team.
• Own any field marketing or event requirements, with support from Brand team, that are specifically targeted to the Ideal Customer Profiles (ICPs) and Personas prioritised for our Design Solutions.
• Plan, coordinate, and execute webinars, with contributions from across the business.
• Identify and then own opportunities to deliver content-driven SEO benefits to support your marketing objectives.
• Create thought leadership strategies to increase brand awareness and recognition.
• Develop an ABM plan to support a land and expand approach in our target customer accounts
• Support Product team with release and relevant customer communications.
• Collaborate with Sales Enablement and Sales leadership to ensure campaigns are successful, always with an eye to down-funnel metrics like opportunity conversion rates.
• Build and maintain knowledge of the market and competitor information to ensure that Causeway always remains competitive.
• Build a strong working relationship with Corporate Marketing, Business Unit leader, and Sales and Product managers for your portfolio.

Requirements

• Demonstrable and extensive B2B marketing experience working in a high-profile, fast-paced, results-oriented SaaS business at either a solution or product level.
• Bachelor’s degree in marketing, Business, or related field (not essential, but desired)
• Ability to analyse market potential, assess competitive strengths/weakness, develop a segmentation and account strategy, and build an actionable, measurable plan.
• Hands-on experience developing web and email content, webinars, blog, and sales enablement content.
• Experience of using a breadth of marketing channels to drive and accelerate pipeline growth, build brand awareness, and improve customer experience/retention.
• The ability to analyse the buyer journey and determine different strategies to effectively target prospects and customers along their buying process.
• In-depth knowledge and experience in the use of CRM (HubSpot and Salesforce are our in-house solutions) to drive customer insight, manage data, identify segment opportunities, manage sales and marketing performance and adherence to process.
• Knowledge of marketing principles and a strong understanding of current trends, best practice, strategies, legislation and industry standards relating to all relevant aspects of the marketing role.
• UNITED | TRUSTED | AGILE | DRIVEN – already living and breathing our core values, to work and act in the Causeway way.
• Strong communication and interpersonal skills
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to change.
• Can-do, positive attitude to add to a great team culture and bring a growth-mindset to keep learning and bringing new ideas to the team.
• Design, Infrastructure or Construction tech experience is desired, but a candidate with a solid tech marketing background with ability to learn quickly and stay curious.

Benefits

• 25 days annual leave + public holidays, increasing with length of service.
• 4% matched pension.
• Income protection and life assurance.
• Access to our award-winning benefits platform.
• We take mental health seriously and have a dedicated EAP available 24/7.
• £100 allowance towards a fitness club.
• Dell discounts.
• Private Medical Insurance.
• Paid study leave + volunteering days.
• Car Scheme.