Social Media Associate managing social media presence at Thomas Edison State University. Creating content, tracking metrics, and collaborating with departments for effective communications.
About the role
- Social Media Content Producer at Cato Institute developing and implementing social media strategies. Collaborating on multimedia content creation across platforms to engage audiences and promote libertarian principles.
Responsibilities
- Develop and implement Cato’s social media strategy across all major platforms (Facebook, Instagram, X, LinkedIn, TikTok, Bluesky, and YouTube).
- Monitor news cycles and trending topics to identify rapid-response opportunities that advance Cato’s priorities.
- Plan, draft, and post engaging multimedia content—including posts, videos, and threads—aligned with campaign goals and messaging priorities.
- Ensure Cato’s brand voice is maintained across all platforms.
- Work with the Senior Manager, Social Media, to track social media analytics, audience engagement, and growth.
- Collaborate with policy staff and team members to amplify media hits, promote events, and highlight key stories, initiatives, and commentary.
- Work with the marketing team for effective advertising campaigns for books or initiatives across social media platforms.
- Ensure Cato’s social media guidelines are being adhered to by other staff across platforms.
- Contribute to the think-tank’s broader efforts to communicate our ideas effectively.
Requirements
- Bachelor’s degree or equivalent professional experience
- At least one year of professional experience in social media content production, digital communications, or marketing, including video editing, graphic design, and script writing.
- Strong alignment with Cato’s libertarian principles and demonstrated understanding of libertarian policy positions.
- Demonstrated success in growing reach and effective messaging across several platforms.
- Knowledge and experience of using social media tools and analytics platforms.
Benefits
- Medical, dental, and vision insurance
- Employer contribution to a Health Savings Account (HSA)
- Generous vacation and sick days
- Paid parental leave
- Employer-provided life and disability insurance
- 401(k) employer match
- Transit/ Parking benefits
- Pet discount plan
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