Hybrid Social Media Content Producer

Posted 3 weeks ago

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About the role

  • Social Media Content Producer at Cato Institute developing and implementing social media strategies. Collaborating on multimedia content creation across platforms to engage audiences and promote libertarian principles.

Responsibilities

  • Develop and implement Cato’s social media strategy across all major platforms (Facebook, Instagram, X, LinkedIn, TikTok, Bluesky, and YouTube).
  • Monitor news cycles and trending topics to identify rapid-response opportunities that advance Cato’s priorities.
  • Plan, draft, and post engaging multimedia content—including posts, videos, and threads—aligned with campaign goals and messaging priorities.
  • Ensure Cato’s brand voice is maintained across all platforms.
  • Work with the Senior Manager, Social Media, to track social media analytics, audience engagement, and growth.
  • Collaborate with policy staff and team members to amplify media hits, promote events, and highlight key stories, initiatives, and commentary.
  • Work with the marketing team for effective advertising campaigns for books or initiatives across social media platforms.
  • Ensure Cato’s social media guidelines are being adhered to by other staff across platforms.
  • Contribute to the think-tank’s broader efforts to communicate our ideas effectively.

Requirements

  • Bachelor’s degree or equivalent professional experience
  • At least one year of professional experience in social media content production, digital communications, or marketing, including video editing, graphic design, and script writing.
  • Strong alignment with Cato’s libertarian principles and demonstrated understanding of libertarian policy positions.
  • Demonstrated success in growing reach and effective messaging across several platforms.
  • Knowledge and experience of using social media tools and analytics platforms.

Benefits

  • Medical, dental, and vision insurance
  • Employer contribution to a Health Savings Account (HSA)
  • Generous vacation and sick days
  • Paid parental leave
  • Employer-provided life and disability insurance
  • 401(k) employer match
  • Transit/ Parking benefits
  • Pet discount plan

Job title

Social Media Content Producer

Job type

Experience level

Junior

Salary

$50,000 - $85,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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