Social Media Content Producer at Cato Institute developing and implementing social media strategies. Collaborating on multimedia content creation across platforms to engage audiences and promote libertarian principles.
Responsibilities
Develop and implement Cato’s social media strategy across all major platforms (Facebook, Instagram, X, LinkedIn, TikTok, Bluesky, and YouTube).
Monitor news cycles and trending topics to identify rapid-response opportunities that advance Cato’s priorities.
Plan, draft, and post engaging multimedia content—including posts, videos, and threads—aligned with campaign goals and messaging priorities.
Ensure Cato’s brand voice is maintained across all platforms.
Work with the Senior Manager, Social Media, to track social media analytics, audience engagement, and growth.
Collaborate with policy staff and team members to amplify media hits, promote events, and highlight key stories, initiatives, and commentary.
Work with the marketing team for effective advertising campaigns for books or initiatives across social media platforms.
Ensure Cato’s social media guidelines are being adhered to by other staff across platforms.
Contribute to the think-tank’s broader efforts to communicate our ideas effectively.
Requirements
Bachelor’s degree or equivalent professional experience
At least one year of professional experience in social media content production, digital communications, or marketing, including video editing, graphic design, and script writing.
Strong alignment with Cato’s libertarian principles and demonstrated understanding of libertarian policy positions.
Demonstrated success in growing reach and effective messaging across several platforms.
Knowledge and experience of using social media tools and analytics platforms.
Benefits
Medical, dental, and vision insurance
Employer contribution to a Health Savings Account (HSA)
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