Hybrid Senior Channel Marketing Specialist

at Honeywell

• Job title: Senior Channel Marketing Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Milan, Italy

About the role

• Sr Channel Marketing Specialist at Honeywell driving country marketing plans for Building Automation in Italy. Understanding customer needs to enhance demand generation and sales performance.

Responsibilities

• Develop and execute comprehensive vertical specific and country growth marketing plans in Italy that align with Building Automation business goals, optimizing partner and end-user engagement that generates a strong sales pipeline through campaigns and events
• Increase reach and engagement through the use of account-based marketing, and ensure that communications and outreach efforts is adapted in local language to resonate with customers in Italy translating into increased country footprint.
• Ensure that the marketing shared services for creative and content effectively deploys the value proposition in collaterals.
• Build and maintain strong relationships with the direct and indirect commercial teams and verticals sales in Italy to capture continuous improvement for campaigns.
• Oversee the planning, execution, and performance evaluation, in collaboration with the marketing shared services for creative and content, media and events, of promotions, integrated marketing campaigns for verticals, NPI or other impact campaigns designed to engage customers and drive revenue.
• Lead the management of Marketing Development Funds (MDF) with key channel partners and distributors and coordinate the development of joint marketing initiatives to maximize their reach and effectiveness in Italy.
• Lead the development and execution of small local events, targeting different audiences including end-users, specifiers, and partners to foster connections, build new relationships and generate revenue.
• Leverage collaborations with sales in Italy and customer marketing to ensure alignment and maximize impact.

Requirements

• Proven experience of at least 6 years in channel marketing or related roles.
• Demonstrated success in developing and executing channel marketing strategies.
• Strong analytical and strategic thinking skills.
• Proficiency in demand generation and lead generation strategies.
• Experience in utilizing marketing automation platforms and CRM systems.
• Knowledge of distribution and partner channel dynamics.

Benefits

• We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.