Sales Messaging Analyst developing customer-focused sales messaging and proposals for Highmark Health. Collaborating with teams for effective communication materials and project management.
Responsibilities
Supports the growth of the Organization's sales goals through the development of customer-focused, strategically-positioned sales messaging, proposal messaging and/or creative design materials/presentations.
Coordinates and communicates effectively with all levels of the Organization and Senior Management for the collection, analysis and documentation of information and creative concepts related to client communications.
Creates and tailors product information and positioning to customize various sales strategies with targeted, innovative solutions according to project timelines.
Provides centralized quality review of messaging and visual information library to ensure accuracy, consistency, appropriate positioning and competitive differentiation.
Writes and manages information/graphical resources and automation tools to be used for sales staff to respond to customer needs in a customized solution-sales driven market.
Responsible for managing and coordinating complex projects or ad hoc initiatives that can influence the division’s financial profitability and/or its reputation or relationship with internal or external customers.
Requirements
Required Bachelors degree in Writing, Marketing, Journalism or related field
2-5 years of experience in business writing, proposal development, presentation development, communications, marketing, sales support/solution selling, or persuasive writing
1-3 years of Project Management experience
Excellent interpersonal skills; ability to be consultative and demonstrate a new perspective
Excellent writing, proofreading, editing skills; ability to gather information from multiple sources into coherent content
Excellent presentation skills; Ability to anticipate and analyze business needs
Ability to identify and write for multiple audiences.
Knowledge of healthcare landscape, including delivery and financing
Highly organized and experienced to work on multiple projects simultaneously
Ability to work in deadline-driven environment
Strong knowledge of Word, Adobe, PowerPoint, InDesign
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