Marketing student assisting in social media content creation and digital marketing strategies for a PropTech platform. Engaging in creative storytelling and brand development whilst working remotely.
About the role
- Digital Content Specialist responsible for writing high-quality multimedia content across various platforms for Advocate Health. Collaborating with content teams and digital experience teams to ensure brand consistency.
Responsibilities
- Serve as digital content expert while partnering closely with the Digital Experience team
- Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts
- Implement the enterprise-wide health and wellness content strategy
- Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
- Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
- Assist with large website migrations, including auditing and optimizing existing content and creating new content
Requirements
- Bachelor's Degree in Marketing, Digital Marketing, or related field, or Bachelor's Degree in Public Relations or related field such as Journalism
- Typically requires 2 years of experience preferably in Digital Marketing, Journalism or Public Affairs, Public Relations, and Communications
- Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
- Proven experience producing high-quality website content in a fast-paced environment
- Well-versed in AP Style
- Familiarity with Sitecore or other CMS
Benefits
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
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