Hybrid Director, Local TV/Radio Media Buying

at Canvas Worldwide

• Job title: Director, Local TV/Radio Media Buying
• Job type: Full Time
• Experience level: Lead
• Salary: $125,000 - $135,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Director managing local TV and radio media buying responsibilities under Client or Group Director. Overseeing local investment activities and developing strategic media buying initiatives.

Responsibilities

• Oversee all local investment and maintenance for respective accounts.
• Work closely with planning team to develop ideas and buying strategies to meet client needs.
• Assess vendor proposals and provide POV’s.
• Establish day-to-day workload, timelines, and procedures for buying staff.
• Ensure that all account maintenance functions are performed accurately and on a timely basis.
• Check buys for strategy and guideline compliance.
• Issue buys to client and strategy teams.
• Maintain accurate account of buys, budgets, revision, credits.
• Performance Tracking of accounts while buys are on air.
• Manage and monitor clearance of discrepancies and timely payments by the group on a timely basis.
• Oversee final posts, rationale to client.
• CPM development.
• Team Leadership - Interview, train, review, and mentor staff.
• Develop market conditions and advise supervisors of any relevant market changes.
• Build and maintain strong relationships with TV and radio stations, leveraging these partnerships to negotiate favorable terms and secure added value for clients.
• Keep abreast of recent technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying.

Requirements

• Deep understanding of television and radio advertising landscape, including networks, stations, formats, and audience measurement tools.
• Strong negotiation skills with a track record of securing competitive rates and added value opportunities with the ability to analyze data and make data-driven decisions.
• Be able to think beyond the buy specs and make recommendations to the planning staff as well as solutions to the buyers.
• Detail Oriented with strong problem-solving skills.
• Excellent communication and people skills to collaborate effectively with vendors and internal teams.
• Strong organizational and time management abilities to manage multiple projects and deadlines simultaneously.
• Problem solver
• Ability to manage people of varying levels of expertise and provide guidance, support, and supervision to media buyers and coordinators. Foster a collaborative and efficient work environment.
• Manager who can build rapport and relationships with clients and co-workers as well as within the broadcast community.
• Handle pressure and deadlines well.
• Bachelor's degree
• Proven experience (15+ years in traditional media buying, specifically focused on TV and radio)
• Proficient in media buying software/tools – preferably Media Ocean experience.
• Working Knowledge of Excel, Work and Power Point.