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About the role
- Director managing local TV and radio media buying responsibilities under Client or Group Director. Overseeing local investment activities and developing strategic media buying initiatives.
Responsibilities
- Oversee all local investment and maintenance for respective accounts.
- Work closely with planning team to develop ideas and buying strategies to meet client needs.
- Assess vendor proposals and provide POV’s.
- Establish day-to-day workload, timelines, and procedures for buying staff.
- Ensure that all account maintenance functions are performed accurately and on a timely basis.
- Check buys for strategy and guideline compliance.
- Issue buys to client and strategy teams.
- Maintain accurate account of buys, budgets, revision, credits.
- Performance Tracking of accounts while buys are on air.
- Manage and monitor clearance of discrepancies and timely payments by the group on a timely basis.
- Oversee final posts, rationale to client.
- CPM development.
- Team Leadership - Interview, train, review, and mentor staff.
- Develop market conditions and advise supervisors of any relevant market changes.
- Build and maintain strong relationships with TV and radio stations, leveraging these partnerships to negotiate favorable terms and secure added value for clients.
- Keep abreast of recent technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying.
Requirements
- Deep understanding of television and radio advertising landscape, including networks, stations, formats, and audience measurement tools.
- Strong negotiation skills with a track record of securing competitive rates and added value opportunities with the ability to analyze data and make data-driven decisions.
- Be able to think beyond the buy specs and make recommendations to the planning staff as well as solutions to the buyers.
- Detail Oriented with strong problem-solving skills.
- Excellent communication and people skills to collaborate effectively with vendors and internal teams.
- Strong organizational and time management abilities to manage multiple projects and deadlines simultaneously.
- Problem solver
- Ability to manage people of varying levels of expertise and provide guidance, support, and supervision to media buyers and coordinators. Foster a collaborative and efficient work environment.
- Manager who can build rapport and relationships with clients and co-workers as well as within the broadcast community.
- Handle pressure and deadlines well.
- Bachelor's degree
- Proven experience (15+ years in traditional media buying, specifically focused on TV and radio)
- Proficient in media buying software/tools – preferably Media Ocean experience.
- Working Knowledge of Excel, Work and Power Point.
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