Senior Analyst responsible for managing Healthcare Lab Logistics product and its marketing strategies at UPS. Engaging with cross - functional teams to drive product performance and growth.
About the role
- Stage d’assistant chef de produit chez Candia, leader du lait infantile en France. Implication dans la gestion de marque et l'analyse marketing sur le marché laitier.
Responsibilities
- You will support two product managers in their missions across the following scopes:
- Operational management of the Candia Baby brand: leader in liquid infant formula in France.
- Analyze and produce diagnostics from market data using retailer and consumer panels (IRI and Kantar).
- Participate in the development, coordination and monitoring of marketing plan implementation in collaboration with external agencies and internal teams (R&D, supply, sales, ...).
- Help organize the ideation process for future innovations.
- Contribute to packaging updates in collaboration with design agencies and printers.
- Be proactive in proposing ideas through benchmarking and competitive intelligence for our categories and beyond.
- Work with Product Managers and the Media Manager on brand exposure across media channels (digital, influencer, print, ...).
Requirements
- Master’s degree (Bac+5) from a business school or agricultural engineering school; you already have experience in marketing and/or sales.
- You are familiar with (and enjoy) the retail sector, and ideally with retailer and consumer panels (Nielsen, IRI or Kantar).
- You have a strong interest in social media and know how to use it to drive engagement, audience and brand awareness.
- Rigorous and responsive, you have a creative mindset as well as strong analytical and synthesis skills.
Benefits
- Internship
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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