Analista de Expansão Digital Sr na Caixa Vida e Previdência, responsável por estratégias digitais e parcerias em canais. Apoio na análise de dados e em projetos ágeis.
Responsibilities
Lead digital expansion initiatives and strategic partnerships from conception through execution, implementation and scaling.
Lead the design and evolution of digital journeys, including API integrations, parameterized links, checkout flows and new acquisition models.
Serve as Product Owner (PO) on projects involving multiple internal areas (Product, IT, UX, Legal, Governance, Marketing, Finance and Risk/Insurance).
Drive agile projects by organizing the backlog, prioritization, rituals, representing the business, defining requirements, acceptance criteria, roadmaps and deliveries.
Support or act as Scrum Master, facilitating agile ceremonies (planning, daily, review, retrospective) and removing impediments.
Define and monitor performance KPIs, conversion funnel, acquisition metrics, revenue and efficiency.
Manage pilots (MVPs), validate hypotheses and oversee controlled expansion.
Prepare strategic and operational materials for strategic agendas and leadership meetings.
Ensure adherence to regulations, compliance, governance and institutional guidelines.
Produce executive reports, analyses and recommendations for leadership.
Conduct continuous benchmarking, market studies and competitive analyses to identify trends, opportunities, best practices and relevant market movements.
Translate market and benchmark insights into strategic proposals, product improvements, channel strategies, new partnership models and growth opportunities.
Requirements
Bachelor's degree (Business Administration, Marketing, Advertising, Engineering, Technology or related fields).
Solid experience in digital expansion, commercial channels, partnerships, growth, digital products or digital business.
Experience with cross-functional projects, system integrations and implementation strategies for digital channels.
Analytical capability to read data, conversion funnels and commercial performance.
Executive-level communication, autonomy and strategic vision aligned with business objectives.
Advanced ability to create executive PowerPoint presentations, with mastery of strategic storytelling, logical narrative structure (problem, context, proposal, impact), clear and decision-oriented layouts, and appropriate visual communication for strategic agendas, committees and executive leadership.
Certifications in Agile, Scrum, Product Owner (PO) or Project Management (PM) are a plus.
Experience with phygital models, affiliate programs, marketplaces or indirect channels is a plus.
Experience with MVPs, A/B testing and continuous experimentation is a plus.
Knowledge of analytics tools (Matomo, Google Analytics, Power BI, Tableau) is a plus.
Experience with financial products, insurance, pensions or regulated environments is a plus.
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