Hybrid SEO & AI Search Strategist

at Direct Online Marketing

• Job title: SEO & AI Search Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Pittsburgh, United States

About the role

• SEO & AI Strategist developing and executing SEO and AI search strategies for clients at DOM. Collaborating with clients and leveraging AI tools to enhance digital marketing performance.

Responsibilities

• Develop and execute well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts.
• Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals.
• Conducting keyword research, mapping, and optimization to create a clear keyword strategy.
• Performing technical SEO audits and troubleshooting advanced technical issues.
• Setting up keyword position tracking and other performance monitoring tools.
• Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs.
• Conducting competitor analysis to understand market trends and identify opportunities.
• Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines.
• Auditing and crafting insightful reports with narratives that align with client goals.
• Completing regular business reviews to highlight organic search results and adjust strategies as needed.
• Communicating professionally and collaborating creatively with clients to build strong relationships.
• Contributing to sales audits and ensuring quality assurance in your work and the work of others.
• Actively questioning why results occurred and how your work impacts client success.

Requirements

• 3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis.
• Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly.
• Proven ability to forecast, analyze, and report on organic search performance metrics.
• Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others.
• Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content.
• Experience working with international or complex accounts is a plus.
• Experience working with WordPress, HubSpot, and / or Shopify.
• Excellent written and verbal communication skills for client interactions and reporting.
• A proactive mindset with the ability to self-manage tasks and meet deadlines consistently.
• A Bachelor’s degree or greater, or equivalent work experience in marketing.

Benefits

• health, dental, and vision insurance
• short-term disability coverage
• a 401(k) with company match
• annual profit sharing