SEO & AI Strategist developing and executing SEO and AI search strategies for clients at DOM. Collaborating with clients and leveraging AI tools to enhance digital marketing performance.
Responsibilities
Develop and execute well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts.
Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals.
Conducting keyword research, mapping, and optimization to create a clear keyword strategy.
Performing technical SEO audits and troubleshooting advanced technical issues.
Setting up keyword position tracking and other performance monitoring tools.
Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs.
Conducting competitor analysis to understand market trends and identify opportunities.
Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines.
Auditing and crafting insightful reports with narratives that align with client goals.
Completing regular business reviews to highlight organic search results and adjust strategies as needed.
Communicating professionally and collaborating creatively with clients to build strong relationships.
Contributing to sales audits and ensuring quality assurance in your work and the work of others.
Actively questioning why results occurred and how your work impacts client success.
Requirements
3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis.
Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly.
Proven ability to forecast, analyze, and report on organic search performance metrics.
Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others.
Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content.
Experience working with international or complex accounts is a plus.
Experience working with WordPress, HubSpot, and / or Shopify.
Excellent written and verbal communication skills for client interactions and reporting.
A proactive mindset with the ability to self-manage tasks and meet deadlines consistently.
A Bachelor’s degree or greater, or equivalent work experience in marketing.
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