Hybrid Associate Director – Lifecycle Marketing

at Bumble Inc.

• Job title: Associate Director – Lifecycle Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $140,000 - $175,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Associate Director of Lifecycle Marketing at Bumble leading strategies to drive engagement, retention, revenue growth, and member quality across apps.

Responsibilities

• Own end-to-end member communications as a unified system
• Design and manage member journeys that orchestrate messaging across CRM, in-app, push, and owned channels with intelligent prioritization
• Lead decisioning frameworks for communication logic, frequency capping, priority hierarchies, message sequencing, and A/B testing strategies
• Architect how segmentation, behavioral signals, and marketing technology (e.g., Braze, Hightouch) work together as an integrated orchestration system
• Ensure communications deliver the right message, to the right member, at the right time, through the right channel
• Own the strategy and execution of programs focused on increasing member quality, engagement, retention, and revenue
• Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
• Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
• Be accountable for MAU, retention metrics, payer penetration, and revenue impact
• Develop full-funnel campaign strategies that drive improvements in member quality, engagement, retention, and revenue across key lifecycle stages
• Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value
• Collaborate with Product, Lifecycle, Revenue, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action
• Translate experimentation and insights into scalable lifecycle touchpoints with a focus on continuous optimization
• Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact
• Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers
• Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, member quality, conversion, and revenue
• Manage testing roadmaps to continuously improve message effectiveness, journey performance, and revenue outcomes
• Partner with Product, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans
• Champion a member-first approach across all growth initiatives while balancing business and revenue objectives
• Drive operational clarity across cross-functional efforts and lead key stakeholder updates

Requirements

• 7+ years in lifecycle marketing, CRM, product marketing, or growth roles within a consumer technology or subscription-based business
• Deep expertise in CRM orchestration and lifecycle marketing with a proven track record of improving member retention, engagement, and revenue
• Hands-on experience with marketing automation and orchestration platforms such as Braze, customer data platforms like Hightouch, segmentation frameworks, and performance measurement
• Demonstrated ability to design and manage multi-channel member journeys with sophisticated decisioning logic and prioritization frameworks
• Systems thinker who understands how segmentation, signals, tooling, and messaging work together to create seamless member experiences
• Ability to develop and lead experimentation roadmaps with a test-and-learn mindset
• Excellent cross-functional collaborator and communicator with strong organizational leadership
• Strategic thinker who is also a doer and able to move from high-level vision to tactical execution