Business Analyst acting as a critical link between business and technical teams at Vodafone. Involves gathering requirements and ensuring technical specifications in telecom projects.
About the role
- Marketing Operations & Data Lead at Bromcom ensuring data accuracy and supporting marketing strategies. Overseeing data governance and integration with CRM systems for targeted campaigns.
Responsibilities
- Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
- Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
- Build and maintain marketing segmentation lists for campaigns and outbound activity.
- Support inbound enquiry tracking — defining categories, ensuring leads are logged and routed correctly.
- Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
- Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
- Document processes, train teams, and champion data quality across the commercial function.
- Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).
Requirements
- Strong knowledge of Dynamics 365 CRM (or equivalent)
- Proven experience in marketing or sales data management
- Hands-on ability to clean, enrich, and maintain datasets
- Understanding of marketing segmentation and GDPR principles
- Advanced Excel / Power Query skills
- Detail-driven, organised, and collaborative working style
- Experience with public-sector or education datasets (DfE, Ofsted, Census)
- Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)
- Process mapping or light project-management experience
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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