Senior Manager for channel strategy and execution at Suntory Global Spirits. Develop playbooks and KPIs, driving growth through collaboration with Sales and Brand teams.
About the role
- Manager, Digital Campaign optimizing B2B eCommerce marketing content and personalizing customer journeys. Using analytics platforms to monitor performance and drive business growth.
Responsibilities
- Responsible for building, managing, and optimizing marketing content across our B2B eCommerce platform, Breakthru Now, and through customer marketing to enhance the customer experience and drive sales.
- This role will utilize marketing automation, content management, and analytics platforms to deploy targeted content, monitor campaign performance (organic and paid), analyze user behavior, and personalize customer journeys.
- You will own, optimize, and evolve our MarTech stack to ensure seamless, data-driven customer experiences and drive business growth.
- This role requires a hybrid professional — equally comfortable discussing marketing strategy and technology architecture — to eliminate silos and improve efficiency.
- This role follows a flexible hybrid schedule, with two days per week in the office and three days working from home.
Requirements
- Bachelor’s degree in marketing, communications, digital media or related field with 3-6 years professional experience.
- Proficiency in using SAP Emarsys, Salesforce, HubSpot, or similar platforms for email marketing, marketing automation, segmentation, and personalization.
- Proven experience in B2B or B2C eCommerce content creation, web content management, and marketing automation.
- Analytical skills and the ability to interpret data to inform decisions.
- Ability to work independently and manage multiple projects.
- Hands-on experience with SAP Commerce Cloud's SmartEdit, SAP Emarsys, Salesforce Marketing Cloud, Oracle Marketing, or HubSpot Marketing Hub (Preferred).
- Experience utilizing FullStory, Google Analytics, or similar platforms for analyzing user behavior and optimizing the customer experience (Preferred).
- Excellent writing, editing, and communication skills (Preferred).
- B2B marketing and/or BevAlc knowledge ideal (Preferred).
Benefits
- This position is eligible to participate in a bonus program.
- This position is eligible for health care benefits.
- life insurance.
- time off benefits.
- participation in the Company’s 401(k) plan.
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