Social Media Manager responsible for creative development of TikTok content at Echte Mamas. Engaging with the community and producing videos for social media platforms.
About the role
- Insights Manager driving data-led decision making for global clients in social media analytics. Focused on audience insights and digital strategy for sports and brand activations within a broader ecosystem.
Responsibilities
- Extract, clean, and analyze data from social media platforms, digital campaigns, and analytics tools.
- Analyze audience insights, content performance, and engagement metrics across platforms.
- Conduct benchmarking, competitive analysis, and trend analysis to identify performance gaps and opportunities.
- Leverage social listening and sentiment analysis to understand audience behavior and brand perception.
- Identify drivers of performance and diagnose reasons for underperformance across campaigns and content.
- Translate data into actionable insights and strategic recommendations for content, audience growth, and digital strategy.
- Build dashboards and reports using Excel, Power BI, or Looker to track KPIs and performance trends.
- Create insight-led presentations and performance narratives for internal stakeholders and global clients.
- Present findings, manage client discussions, and refine analysis based on feedback.
- Collaborate with social media, content, and account management teams to drive implementation and optimization.
- Work closely with the business development team on pitches by providing audience insights, category analysis, and strategic inputs.
- Develop high-quality, insight-led pitch decks using publicly available data, benchmarking, and research, even without direct access to platform data.
- Support audience development strategy through data-backed recommendations and structured analysis.
Requirements
- 5–8 years of experience in social media analytics, digital marketing analytics, or audience insights.
- Strong understanding of social media metrics, digital performance metrics, and audience engagement.
- A social-first mentality, with an understanding of how platform trends, culture, and creative formats shape what works on social and drive meaningful engagement.
- Hands-on experience in data analysis using Excel or Google Sheets.
- Strong capability in benchmarking, competitive analysis, and trend analysis.
- Experience in social listening, sentiment analysis, and audience segmentation.
- Ability to work with ambiguous data and form structured hypotheses.
- Ability to derive insights independently and translate them into clear recommendations.
- Strong storytelling, data visualization, and presentation skills.
- Experience in client-facing roles and stakeholder management.
- Ability to build structured narratives and recommendations even with limited or incomplete data.
Benefits
- Opportunity to work for some of the biggest clients in the world of Sports
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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