Senior Communications Officer managing social media marketing strategies for CBC/Radio-Canada. Engaging Canadian audiences across Instagram, TikTok, and YouTube with innovative campaigns.
Responsibilities
Research, develop and execute social media campaigns to drive engagement and foster growth across the CBC social channels on Instagram, TikTok and YouTube.
Manage influencer campaigns from outreach to creative review and reporting.
Optimize the team’s content calendar and work with both internal and external stakeholders to bring the best of CBC content to social platforms.
Curate, organize, write, package and publish content on social platforms.
Leads community engagement efforts to foster meaningful interactions and growth of our digital audience.
Along with the team and marketing partners, develops and implements strategies to engage new audiences, create tailored online experiences, and explore social media strategies for emerging platforms.
Report on campaigns and always-on content performance.
Pitch social content ideas and provide meaningful feedback on social content produced by team members and stakeholders.
Occasional travel and work on evenings and weekends.
Requirements
Diploma or certificate in Communications, Public Relations, or Marketing (specifically digital and social media), or an equivalent combination of education, training, and experience.
Minimum of five years of working in digital or social media marketing with direct experience demonstrating superior writing and presentation skills.
A data-driven mindset with the ability to translate complex social analytics into actionable insights that optimize future creative and content strategy.
A proven ability to stay calm and organized while managing multiple projects simultaneously under the pressure of tight deadlines.
Active and engaged on multiple digital platforms, such as Instagram, TikTok, and YouTube; ability to recognize content opportunities is vital.
Knowledge of and experience working with top influencers.
Experience leading community management for brand social accounts.
Knowledge of and affinity for CBC programming and brand.
Benefits
Health insurance
Paid time off
Flexible work arrangements
Job title
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