Hybrid Senior Communications Officer – Social Media Marketing Specialist

Posted 20 hours ago

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About the role

  • Senior Communications Officer managing social media marketing strategies for CBC/Radio-Canada. Engaging Canadian audiences across Instagram, TikTok, and YouTube with innovative campaigns.

Responsibilities

  • Research, develop and execute social media campaigns to drive engagement and foster growth across the CBC social channels on Instagram, TikTok and YouTube.
  • Manage influencer campaigns from outreach to creative review and reporting.
  • Optimize the team’s content calendar and work with both internal and external stakeholders to bring the best of CBC content to social platforms.
  • Curate, organize, write, package and publish content on social platforms.
  • Leads community engagement efforts to foster meaningful interactions and growth of our digital audience.
  • Along with the team and marketing partners, develops and implements strategies to engage new audiences, create tailored online experiences, and explore social media strategies for emerging platforms.
  • Report on campaigns and always-on content performance.
  • Pitch social content ideas and provide meaningful feedback on social content produced by team members and stakeholders.
  • Occasional travel and work on evenings and weekends.

Requirements

  • Diploma or certificate in Communications, Public Relations, or Marketing (specifically digital and social media), or an equivalent combination of education, training, and experience.
  • Minimum of five years of working in digital or social media marketing with direct experience demonstrating superior writing and presentation skills.
  • A data-driven mindset with the ability to translate complex social analytics into actionable insights that optimize future creative and content strategy.
  • A proven ability to stay calm and organized while managing multiple projects simultaneously under the pressure of tight deadlines.
  • Active and engaged on multiple digital platforms, such as Instagram, TikTok, and YouTube; ability to recognize content opportunities is vital.
  • Knowledge of and experience working with top influencers.
  • Experience leading community management for brand social accounts.
  • Knowledge of and affinity for CBC programming and brand.

Benefits

  • Health insurance
  • Paid time off
  • Flexible work arrangements

Job title

Senior Communications Officer – Social Media Marketing Specialist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Professional Certificate

Location requirements

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