Hybrid Manager, Digital Product

at Boll & Branch

• Job title: Manager, Digital Product
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $75,000 - $130,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Summit, United States

About the role

• Manager, Digital Product enhancing e-commerce experiences at Boll & Branch. Balancing creativity and technical expertise to drive customer engagement and product development.

Responsibilities

• Own the entire product lifecycle, from discovery and technical scoping through launch, optimization, and performance tracking to deliver best-in-class digital experiences that address customer needs and meet defined business goals.
• Collaborate closely with Design, Engineering, and HQ stakeholders to cultivate a culture of experimentation and iteration, viewing every win or setback as a learning opportunity.
• Translate customer insights and technical considerations into clear, actionable product specifications that guide development and drive impact.
• Act as the daily point of contact for the Engineering team by attending standups, writing detailed requirements, and QAing features to ensure high-quality, timely delivery.
• Own backlog management, working with Engineering to prioritize initiatives while ensuring tickets are well-documented, up to date, and aligned with business priorities.
• Assess and size product opportunities to support roadmap decisions that focus on driving measurable business outcomes.
• Mine user feedback to uncover insights, diagnose pain points, and inform the product roadmap with a customer-first lens.
• Conduct user interviews and usability testing to validate hypotheses and inform product design decisions that enhance a user’s experience.
• Develop deep Boll & Branch product expertise to build features that elevate brand storytelling and integrate the online and in-store experience.
• Maintain a strong pipeline of testing ideas and execute a robust A/B testing strategy focused on improving site conversation rate and revenue growth.
• Monitor e-commerce funnel KPIs daily to summarize site performance as well as identify opportunities and issues that require action.
• Stay on top of the competitive landscape, identifying industry best practices, emerging trends, and innovation opportunities to inform product strategy.
• Be a proactive, hands-on problem solver and cross-functional leader, adept at juggling priorities, motivating teams, and driving execution.
• Deliver executional excellence for all projects (no project is too big or too small).

Requirements

• 4+ years experience working in a modern direct-to-consumer e-commerce organization.
• 2+ years experience in a product management role within a fast-paced, agile team.
• Demonstrated success in overseeing all elements of the product development lifecycle.
• Strong analytical mindset with a passion for hypothesis-driven development and data-informed decision-making.
• Proven ability to define, track, and act on product KPIs to drive performance.
• Proficiency in e-commerce platforms (e.g., Shopify) and web analytics tools (e.g., Mixpanel, Google Analytics).
• Deep understanding of digital customer journeys, with a strong ability to translate insights into clear roadmaps and technical requirements.
• Hands-on experience with A/B testing, user research, and experimentation frameworks to validate ideas and optimize experiences.
• Ability to quickly understand, simplify, internalize and communicate complex or technical concepts.
• Collaborative team player able to work effectively across all departments to meet goals and deadlines.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities under tight deadlines.
• Ability to maintain a keen attention to detail, multitask, handle pressure, and meet deadlines in a fast-paced entrepreneurial environment.
• A positive, optimistic, can-do attitude, willing to jump in to support teammates.
• Hands-on experience using enterprise project management and issue/task tracking tools such as Jira, Asana, Monday, and Trello.
• Experience working with personalization or testing operating systems like AB Tasty or Optimizely is a plus.
• Experience with Segment and Looker is a plus!

Benefits

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount