About the role

  • Analytical professional responsible for managing digital channels and CRM performance tracking in Brazil. Collaborating on client relationship strategies and onboarding optimization.

Responsibilities

  • Develop and monitor the performance of digital channels (WhatsApp, CRM, active campaigns, and relationship flows).
  • Track metrics such as delivery, opens, clicks, conversion, SLA, cost, ROI, and sales funnel.
  • Integrate data from different sources (messaging platforms, CRM, partners, and internal/external databases).
  • Monitor and analyze the effectiveness of mass campaigns and marketing automations.
  • Support the definition and standardization of KPIs for digital channels and CRM.
  • Perform cohort analyses, sales funnel analysis, and customer behavior analysis.
  • Automate operational and management reports for tracking results.
  • Ensure correct publication of scheduled content according to defined jobs.
  • Support the production and review of content prior to publication/scheduling.
  • Develop reports and analyses to measure client results.
  • Monitor digital channels and analyze collected data to generate insights.
  • Track market trends and competitor activity.
  • Propose content improvements and optimizations based on data and performance.
  • Participate in planning requests and area activities together with management.
  • Moderate and interact on brand channels, strengthening relationships with customers and users.

Requirements

  • Bachelor’s degree in Social Communication, Marketing, Project Management, or a related field.
  • Experience creating content and managing digital channels.
  • HubSpot and RD Station certifications.
  • Preferred: Experience in agencies or marketing and communications areas.
  • Advanced English.

Benefits

  • N/A

Job title

Acquisition Channels, CRM Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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