Senior SCRM Analyst at Leidos supporting enterprise data and analytics programs. Involves Cyber Supply Chain Risk Management and collaboration with governmental partners.
About the role
- Analytical professional responsible for managing digital channels and CRM performance tracking in Brazil. Collaborating on client relationship strategies and onboarding optimization.
Responsibilities
- Develop and monitor the performance of digital channels (WhatsApp, CRM, active campaigns, and relationship flows).
- Track metrics such as delivery, opens, clicks, conversion, SLA, cost, ROI, and sales funnel.
- Integrate data from different sources (messaging platforms, CRM, partners, and internal/external databases).
- Monitor and analyze the effectiveness of mass campaigns and marketing automations.
- Support the definition and standardization of KPIs for digital channels and CRM.
- Perform cohort analyses, sales funnel analysis, and customer behavior analysis.
- Automate operational and management reports for tracking results.
- Ensure correct publication of scheduled content according to defined jobs.
- Support the production and review of content prior to publication/scheduling.
- Develop reports and analyses to measure client results.
- Monitor digital channels and analyze collected data to generate insights.
- Track market trends and competitor activity.
- Propose content improvements and optimizations based on data and performance.
- Participate in planning requests and area activities together with management.
- Moderate and interact on brand channels, strengthening relationships with customers and users.
Requirements
- Bachelor’s degree in Social Communication, Marketing, Project Management, or a related field.
- Experience creating content and managing digital channels.
- HubSpot and RD Station certifications.
- Preferred: Experience in agencies or marketing and communications areas.
- Advanced English.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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