About the role

  • CRM Product Manager driving the CRM vision and maintaining a strategic roadmap. Leading a team and collaborating with IT to enhance CRM functionalities.

Responsibilities

  • You own the CRM vision, defining where the platform needs to go, and why.
  • Build and maintain a clear, prioritized roadmap that reflects business goals and user needs.
  • Ensure the roadmap is communicated, understood, and supported across the organization.
  • Take complex business processes, pain points, and goals and convert them into clear, actionable system requirements.
  • Champion CRM adoption across the organization, ensuring users are engaged, enabled, and getting value from the platform.
  • Ensure the CRM is configured and utilized in a way that supports best-in-class sales, marketing, and customer success practices.
  • Embed commercial excellence principles into the platform: from pipeline management and forecasting accuracy to customer segmentation and opportunity tracking.

Requirements

  • 10 years of proven experience in successfully deploying and actively using CRM.
  • Deep familiarity with CRM platforms such as Salesforce, Microsoft Dynamics, or similar.
  • Strong understanding of commercial excellence frameworks and how technology enables them.
  • Experience working with sales, marketing, and customer success teams to understand and support their needs.
  • Familiarity with CRM integrations, data pipelines, and third-party tools.
  • Experience managing a portfolio of business projects spanning people, process, technology, and governance.
  • Ability to bridge business and technical teams. Communicating with equal confidence to both audiences.
  • A change-focused professional, with deep knowledge of CRM capabilities and a proven ability to translate them into meaningful business impact.

Job title

CRM Product Manager

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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