Senior Product Director responsible for product initiatives for a new IP at Behaviour Interactive. Ensuring alignment between business goals and player engagement in video game development.
Responsibilities
Define and lead the product roadmap, vision, and success framework, setting clear KPIs, aligning cross-functional teams, and driving continuous improvement across initiatives.
Own the live player engagement and experience strategy, including monetization and in-store content roadmaps, grounded in player motivations and long-term retention.
Leverage market insights, player data, and community feedback to design, validate, and evolve engagement features that drive satisfaction, retention, and growth.
Lead and grow a high-performing product team (Product Manager and Data Analyst to start), while building strong partnerships across creative, art, engineering, production, marketing, and player insights.
Own performance tracking, forecasting, and planning (KPIs and P&L), partnering with Production to define strategic goals, allocate budgets, and maximize impact across initiatives.
Requirements
15+ years in Product Management, including 2+ years in a leadership role.
Experience in the video game industry on live/GaaS released titles, ideally on PC/console. Deep understanding of live game KPIs, forecasting, and performance metrics.
Proven experience producing strategic deliverables, including defining objectives, key components, and audience-tailored messaging.
Demonstrated success with monetization, engagement, and player experience systems: content planning, first-party sales, Battle Passes, first-time conversion, segmentation, seasonal events, progression loops, and retention mechanics.
Able to translate insights into innovative, relevant feature strategies. Experience owning and driving a live content roadmap and influencing cross-discipline creative teams.
Strong leadership skills and the ability to navigate ambiguity, align stakeholders, and drive clarity and execution in complex, evolving environments.
Strong market knowledge of live service and engagement trends.
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