Hybrid Director, Go-to-Market Finance

Posted 2 weeks ago

Apply now

About the role

  • Director of Go-to-Market Finance supporting revenue strategy and analytics at BetterUp. Leading financial planning, forecasting, and performance analysis for growth initiatives.

Responsibilities

  • Own GTM financial planning and forecasting, including bookings, ARR, pipeline, headcount capacity, and productivity metrics
  • Partner closely with the CRO, Sales leadership, RevOps, and Marketing to support territory design, quota setting, coverage models, and incentive economics
  • Lead analysis on pricing, discounting, deal structure, and unit economics, ensuring growth is both fast and sustainable
  • Develop and maintain best-in-class revenue models that connect pipeline activity to bookings, revenue, and cash flow
  • Provide clear insights on forecast accuracy, variance drivers, and risk/opportunity tradeoffs for executive and board discussions
  • Help define and track core GTM metrics (e.g., ARR, ACV, win rates, sales cycle, CAC payback, quota attainment, NRR)
  • Build scalable reporting, cadences, and processes that support a growing, increasingly complex sales organization
  • Act as a trusted thought partner, asking “why” as often as “how much” to challenge assumptions and sharpen decisions

Requirements

  • 7–10+ years of progressive finance experience, with 3–5+ years in GTM Finance, Sales Finance, or Strategic Finance roles at high-growth companies
  • Deep fluency in B2B SaaS and subscription economics, including bookings vs. revenue, ARR, cohort retention, CAC payback, and Rule of 40
  • Strong financial modeling skills—you can build and evolve complex GTM models from scratch and explain them clearly to non-finance leaders
  • Proven experience partnering with Sales, RevOps, and Marketing leaders to influence strategy and execution
  • Strong business judgment—you understand how incentives, pricing, and structure shape sales behavior
  • Executive presence and communication skills—you can confidently present insights to the CRO, CFO, CEO, and Board
  • Ownership mindset and intellectual curiosity—you proactively surface insights and take accountability for outcomes
  • Bonus: experience with BI/analytics tools (Tableau, Looker, Mode), SQL or Python, and supporting strategic initiatives like new sales motions, pricing changes, or M&A

Benefits

  • Access to BetterUp coaching; one for you and one for a friend or family member
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • Per year:
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

Job title

Director, Go-to-Market Finance

Job type

Experience level

Lead

Salary

$240,000 - $300,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job