General Manager overseeing Home Secured Lending product strategy at Best Egg. Leading all aspects of business, including P&L management and customer engagement.
Responsibilities
Accountable executive for the Home Secured Loan P&L – including setting revenue goals, managing investments, and optimizing costs.
Define the product strategy and customer experience - Develop a 3+-year vision aligned with Best Egg’s broader strategic goals.
Design a digital-first low-friction customer experience that differentiates Best Egg from traditional home equity lending.
Adjust strategy dynamically based on market performance, competitive trends, and data insights.
Leverage customer insights and design thinking to define a differentiated value proposition across multiple customer segments.
Identify and prioritize expansion opportunities such as HELOCs, home improvement loans, and hybrid lending products.
Launch and operationalize the business
Create end to end customer journeys – from application and underwriting to servicing and repayment.
Lead go-to-market strategy, including MVP definition, launch timelines, and multi-state rollout.
Build or partner to establish infrastructure for underwriting, collateral valuation, title verification, closing and servicing.
Develop multi-year forecasts and manage key financial and operational KPIs.
Collaborate with Marketing, Credit, and Capital Markets to refine acquisition, pricing, and loan funding strategies.
Partner with legal, compliance, and operations to ensure adherence to all applicable regulations and state-specific requirements.
Collaborate with Capital Markets and Investor Relations to align product features and risk profiles with investor expectations.
Determine appropriate resource allocation (dedicated vs. shared, internal vs. vendor)
Lead a high-performing cross-functional leadership team across Product, Risk, Marketing, Operations, and Technology
Foster a culture of collaboration, innovation and accountability.
Mentor and empower team members to operate with ownership, speed and excellence.
Manage external stakeholder relationships
Build and maintain relationships with partner banks, servicers, and compliance advisors.
Serve as an external advocate for Best Egg’s Home Secured Lending initiative, enhancing brand credibility in the market.
Requirements
Education - Bachelor’s degree required; MBA or advanced degree preferred.
10+ years of experience in consumer lending, preferably in mortgage, HELOC, or home equity products.
Proven success in P&L ownership and launching or scaling secured lending products.
Deep knowledge of lending regulations and compliance across secured consumer credit.
Experience digitizing manual lending processes, such as title verification and closing workflows.
Strong experience managing third-party vendors and complex partner ecosystems.
Benefits
In addition to semi-monthly salary payments, this position is also eligible for an annual incentive bonus based on individual and company performance.
Yearly incentive bonus target 40% of base salary.
This position may also be eligible for a long-term cash incentives.
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