Hybrid Marketing Specialist

at Benoy

• Job title: Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Specialist responsible for creating impactful marketing content and campaigns. Engaging diverse audiences in support of brand strategy and business development objectives.

Responsibilities

• Write internal and external articles, thought leadership and award submissions
• Create event-related content and campaign copy
• Plan and deliver integrated marketing campaigns across regions in partnership with the Head of Communications
• Manage website content, digital marketing, and analytics
• Analyse campaign performance data and use insights to improve future campaigns
• Write and edit content for external communications including marketing materials, website, and social media
• Coordinate production of marketing collateral (brochures, pitches, presentations, digital media)
• Collaborate with marketing teams to conceptualise, plan and deliver content
• Work with professionals across all practice areas and levels, including senior leadership, to create engaging content
• Establish and maintain cohesive brand voice and editorial standards across channels
• Provide editorial direction on story development to engage target audiences effectively
• Research emerging trends in architecture, design and communications to inform content strategy
• Prepare regular project status reports

Requirements

• Bachelor's degree in journalism, communications, marketing or related field
• 3+ years' experience in communications, content creation, or marketing, preferably within architecture, design or built environment sectors
• Experienced writer and editor with strong command of English language
• Proficient understanding of campaign analytics
• Strong visual sensibility
• Deep interest in design, architecture, urban environments and technology
• Familiar with business drivers associated with design and development of buildings, and cities
• Excellent visual and graphic sensibility
• Strong verbal communication skills and proven collaborator
• Comfortable interacting with professionals at all levels, including senior leadership across regions
• Skilled at using content management systems, social media platforms, Microsoft Office, InDesign and Photoshop
• Flexible, detail-oriented and able to manage multiple projects simultaneously
• Able to work through formal and informal channels to achieve objectives

Benefits

• Competitive salary, dependent on experience.
• Agile working with the option of three days in the studio and two working from home.
• Opportunities to learn and grow within a fast-paced, global company.
• A fun, inclusive and collaborative studio environment with an active calendar of social activities.
• 22 days annual leave with the option to buy more.
• A range of benefits, including private medical/life insurance and pension.