Intern - Marketing role at Securitas Technology offering exposure to commercial security technology. Work on impactful projects and collaborate with executives during the summer internship.
About the role
- Trade Marketing Specialist at Bridgestone contributing to Trade Marketing strategies and promotional execution in Italy. Collaborating cross-functionally to enhance brand visibility and optimize ROI.
Responsibilities
- Support the execution of Trade Marketing initiatives in line with company priorities and Go-to-Market strategy.
- Contribute to sell-in and sell-out promotional activities, trade programs and activation plans.
- Ensure consistency and alignment of trade initiatives across products, campaigns and touchpoints.
- Support the rollout of new initiatives, ensuring quality of execution and respect of timelines.
- Localize and adapt trade marketing assets, sales enablement tools and POS materials for the local market.
- Ensure brand visibility and consistency at point of sale in line with marketing and product priorities.
- Support activations, customer events and commercial initiatives as part of the trade marketing mix.
- Act as a bridge between central guidelines and local execution.
- Support the management and evolution of digital platforms and trade marketing tools (e.g. B2B/B2C platforms, loyalty or promotion portals).
- Contribute to the rollout of new features, workflows and marketing automation initiatives.
- Coordinate the localization and implementation of digital solutions supporting trade activities.
- Monitor platform usage and performance, identifying improvement opportunities.
- Coordinate external agencies and service providers involved in trade marketing and digital projects.
- Plan and manage project timelines, tasks, dependencies and deliverables.
- Ensure effective communication and alignment among internal and external stakeholders.
- Support tenders, supplier selection processes and ongoing vendor management.
- Support the planning, monitoring and governance of the Trade Marketing budget across initiatives and projects.
- Track budget allocation, commitments and actuals in collaboration with Finance and internal stakeholders.
- Ensure budget accuracy, consistency and alignment with approved plans and timelines.
- Monitor performance and ROI of Trade Marketing activities, linking investments to business impact.
- Provide reporting and insights on budget status and effectiveness of initiatives.
- Act as a reference point for budget monitoring across the Trade Marketing team, ensuring visibility and control.
Requirements
- University degree in Economics, Marketing, Business Administration or similar.
- Minimum 2-3 years of experience in Trade Marketing or similar execution-focused marketing roles, preferably in industries with strong POS, promotional and commercial activation dynamics.
- Good knowledge of Trade Marketing principles and execution.
- Analytical skills and ROI measurement capabilities.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Strong understanding of sell-in and sell-out mechanisms.
- Experience in POS activation, trade programs and promotional initiatives.
- Project management skills applied to trade marketing activities.
- Market and customer journey understanding.
- Experience with digital trade tools and platforms.
- Strong collaboration and teamwork mindset.
- Planning, organization and prioritization skills.
- Problem-solving and decision-making ability.
- Adaptability and flexibility in a dynamic environment.
- Performance-driven and results-oriented attitude.
- Ability to learn and manage complexity.
- Italian: fluent (written & spoken)
- English: professional (written & spoken).
Benefits
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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