Social Media & Community Manager creating and managing content to enhance community engagement for a premium dog supplements brand. Focused on innovative strategies across social media platforms.
About the role
- Social Media Manager creating and managing engaging content for project’s social platforms. Collaborating with teams and attending live events for social coverage.
Responsibilities
- Create, manage, execute, and schedule social media posting across the project’s platforms
- Pitch and create social-first content that ties to the project's print components
- Provide metrics, trending reports, and packaging direction to project Editor
- Write clean, engaging social copy, source images, and edit short-form videos for the project’s social channels
- Collaborate closely with W’s art, photo, and video teams on social posts and stories
- Create and edit Instagram Reels and TikTok videos
- Attend and/or cover live events including red carpets, awards shows, premieres, store openings, and brand launches
Requirements
- 5+ years of relevant editorial or social experience, ideally at a lifestyle publication or brand
- Extensive knowledge of and experience with established and emerging social platforms
- Meticulous attention to detail, especially regarding social tags, image crops, and fact-checking social copy
- Proven experience in hitting key social metrics and a demonstrated ability to interpret data for audience engagement and growth
- A willingness to attend and/or cover live events on behalf of the project (including nights, early mornings, and weekends as needed)
- A strong knowledge of social analytics tools, including Google Analytics and Dash Hudson
- A sharp sense for fashion and entertainment news, strong visual instincts, and a firm grasp of the competitive media landscape
- Excellent editorial judgment, copywriting skills, and the ability to meet deadlines 100% of the time
- A proactive, confident, collaborative, and communicative team player with lots of creative energy and a desire to thrive in a fast-paced media environment
- A Bachelor’s degree
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